2016 CVB Strategic Plan

Strategic Priority

Strategic Priority

Connect Visitors With Members

Improve Member Retention + Recruitment

GOAL - Measure Visitor Data and Feedback GOAL - Establish Marketing Profiles GOAL - Develop an Editorial Marketing Calendar GOAL - Increase Focus on Digital Platforms

GOAL - Explore New Technologies GOAL - Develop Member Communication Plan GOAL - Quantify Membership Value GOAL - Become a Resource for Industry Education

Strategic Priority

Enhance the Visitor Experience

GOAL - Promote a Welcoming Environment GOAL - Foster & Maintain a Culture of Hospitality GOAL - Retain, Train & Recruit Qualified Associates GOAL - Consider an Inclusionary Model

Strategic Priority

Strategic Priority

Shape the Future CVB GOAL - Evaluate the Organization’s Name GOAL - Rethink Membership Structure GOAL - Research Tourism Improvement District GOAL - Engage Future Business Leaders

Raise Local Awareness

GOAL - Develop an “Importance of Tourism” Message GOAL - Create a “Who’s Who” Campaign GOAL - Build Media Relationships GOAL - Generate Community Support for a Convention Center

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