2016 CVB Strategic Plan

Greater Portland Convention + Visitors Bureau

WhoWe are The Greater Portland Convention + Visitors Bureau (CVB) is a not-for-profit destination marketing organization charged with representing the Greater Portland region and enhancing the long-term development of our communities through a travel and tourism strategy. The Greater Portland CVB is a membership-based organization, bringing together businesses that rely on tourism and meetings for revenue. Our Mission The mission of the Greater Portland Convention + Visitors Bureau is to stimulate the economic vitality of Greater Portland by soliciting and servicing conventions, meetings, groups, and visitors, and by promoting Greater Portland as a preferred destination.

Table of Contents

Letter from the President + CEO

3

Executive Summary

4-5

The Process

6

SWOT Analysis Results

7

Identified Key Issues + Opportunities

8-9

Top Five Strategic Priorities

10-11

Goals + Tactics

12-27

Conclusion & Next Steps

28

Board of Directors

29

CVB Staff

30-31

2