Annual Report FY26

NATIONAL + GLOBAL TRAVEL SHOWS THE PURPOSE Expand Greater Portland’s reach in international markets by increasing awareness among overseas travelers and the tour operators who influence travel decisions. International visitors often stay longer, explore more of the region, and contribute significant economic impact, helping support local businesses and year-round visitation. OUR STRATEGY Build relationships with international tour operators, travel advisors, and industry partners through targeted sales missions, travel trade events, and cooperative marketing initiatives. By positioning Greater Portland within New England itineraries and increasing visibility in key global markets , we strengthen the destination’s appeal and create opportunities for future visitation.

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