Annual Report FY26

AMERICAN BUS ASSOCIATION (ABA)

THE PURPOSE Increase motorcoach and group travel

OVERVIEW The American Bus Association (ABA) Marketplace, held January 12–15, 2026, in Reno, Nevada, is the motorcoach and group travel industry’s premier business development event. The conference brings together tour operators, destination organizations, hotels, attractions, and travel service providers from across North America for a combination of scheduled business appointments, educational programming, networking, and marketplace activities. Through ABA’s structured appointment system, Visit Portland connects directly with tour operators responsible for developing and selling group travel itineraries, creating opportunities to position Greater Portland as a preferred destination for motorcoach and group tours. EVENT HIGHLIGHTS & METRICS • Total Scheduled Appointments: 41 • On-Floor Booth Meetings: 13 • Total Qualified Business Appointments: 54

visitation by building relationships with tour operators who influence destination selection and develop travel itineraries for groups throughout North America. Participation in ABA Marketplace helps position Greater Portland as a preferred destination for future group tours while generating economic impact for local businesses. OUR STRATEGY Engage directly with qualified tour operators through scheduled one-on-one appointments, networking opportunities, and destination marketing efforts that showcase Greater Portland’s attractions, accommodations, dining, and group-friendly experiences. By building long-term relationships and highlighting the region’s accessibility, appeal, and visitor offerings, we encourage inclusion in future motorcoach and group travel itineraries.

Partially supported by MTMPP Regional Grant.

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