Annual Report FY26

BAYSIDE NEIGHBORHOOD PARTNERSHIP PILOT INITIATIVE

THE PURPOSE To strengthen connections between visitors, local businesses, and Portland’s neighborhoods by showcasing the unique character and offerings of the Bayside community. This partnership supports neighborhood vitality, encourages exploration beyond traditional visitor areas, and demonstrates Visit Portland’s commitment to collaborating with community organizations to enhance both the visitor and resident experience. OUR STRATEGY Our strategy is to partner with neighborhood organizations to create tools and resources that promote local businesses, improve visitor wayfinding, and highlight the distinct identity of Portland’s neighborhoods. Through collaborative initiatives such as the Bayside Neighborhood Map, we increase visibility for local businesses, foster community engagement, and develop scalable models that can be adapted to support additional neighborhoods throughout the city.

OVERVIEW Visit Portland partnered with the Bayside Neighborhood Association to develop a neighborhood map that promotes local businesses and helps visitors discover one of Portland’s vibrant neighborhoods. By combining resources and local expertise, the project strengthens community connections, supports small businesses, and enhances the visitor experience. As a pilot initiative, it also serves as a model for future neighborhood partnerships throughout the city. KEY DATA Community Partnership • Launched a pilot collaboration with the Bayside Neighborhood Association • Demonstrated the value of partnerships that support both visitors and local businesses Business Engagement • Increased visibility for participating neighborhood businesses • Created new opportunities to connect local businesses with Visit Portland and the visitor economy Visitor Experience • Enhanced visitor wayfinding and neighborhood exploration • Encouraged visitors to discover businesses and experiences beyond traditional tourism districts Community Impact • Strengthened relationships with neighborhood stakeholders and community leaders • Increased awareness of the unique character, businesses, and assets within the Bayside neighborhood Future Opportunities • Established a model for neighborhood-focused partnerships • Created a framework that can be adapted for other Portland neighborhoods in the future

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