Annual Report FY26

WHO ARE OUR CURRENT VISITORS?

GENDER

AVERAGE VISITOR AGE

RACE + ETHNICITY

<25 4% 25-34

53% Female 46% Male

4% 2% <1%

6%

14%

White

6%

Hispanic

19%

35-44 55-65 45-54

Black Asian

23% 22%

Other Indigenous

84%

18%

Over 65

1% identified as Other

HOUSEHOLD INCOME 2% 7% 12%

19%

28%

17%

9% 6%

$50k-$74,999

>$250k

$25k-$49,999

$200k-$249,999

<$25k $75k-$99,999 The median household income of visitors is $117,900 per year. 32% of visitors and more than $150,000 per year.

$100k-$149,999

$150k-$199,999

Data Source: Greater Portland & Casco Bay 2025 Economic Impact & Visitor Tracking Report — Maine Office of Tourism and Downs & St. Germain Research

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