Annual Report FY26

WHAT ARE VISITORS DOING WHILE HERE?

HOW LONG DID VISITORS STAY?

2.7 MILLION GREATER PORTLAND & CASCO BAY VISITORS IN 2025

Days spent in Greater Portland & Casco Bay by all visitors 12.6 MILLION Nights spent in Greater Portland & Casco Bay 2.4 MILLION

2 MILLION

Experienced the food and beverage scene

1.6 MILLION

Went on a tour and/or enjoyed sightseeing

1.6 MILLION

Spent time shopping while they were here

24% OF VISITORS WERE TRAVELING IN MAINE FOR THE FIRST TIME

98%

2 MILLION 1.6 MILLION

visitors started planning their trip a month or more in advance of their trip.

of visitors would recommend that their friends and family choose Maine as their destination for a future visit or vacation

visitors have a booking window of less than 3 months.

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