Annual Report FY26

HOW ARE THESE CAMPAIGNS PERFORMING?

Channel

Clicks 63,974 29,410 77,165 33,180 49,805 27,240 4,417

Impressions

CTR

Other Metrics

Industry Standard

Google SEM

490,298 3,803,147 3,803,147 184,497 1,176,133 1,586,946 2,649,802 1,353,280 260,988 404,095

13.05% 12.48% 2.03% 2.39% 2.82% 3.14% 1.03% 0.16% 8.84% 0.45%

9.4% 9.4% 1.75% 1.75% 2.22% 0.09% 1.72% 0.11%

Google SEM ‘Near Me’

Meta Prospecting Meta Whitelisting Meta Remarketing

Google Video

270,922 views

Azira Interstitials

Azira CTV Clicktripz

2,237

99% VTR

23,077

8%

Hopper

1,821

137 room nights; 278 flight passengers 6,948 room nights; 4,520 flight tickets

0.50%

Expedia

2,283

2,298,233

0.14%

0.11%

NY Times

3,791 4,100

1,141,170 143,194

0.30% 2.86%

0.04% 1.75%

Boston Globe

STRONG OVERALL PERFORMANCE: We saw year over year increases in nearly all website metrics again, with sessions up another 4% and total users up another 8%. Both engaged sessions & engagement rate are up significantly, over 48% and 42% respectively. TOP-PERFORMING CHANNELS: Google SEM had remarkable ~310% increases in clicks and impressions while maintaining a CTR comfortably above the average benchmark. The SEM “Near Me” campaign also saw a 27% increase in clicks and a 37% increase in impressions at a healthy CTR. SOLID SUPPORTING TACTICS: Meta Remarketing had significant increases in clicks (+130%) and impressions (+155%) with a CTR 43% above the average benchmark.

Data Source: Madden Media

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