Annual Report FY26

FALL 2025 CAMPAIGN RESULTS

THE PURPOSE Our Fall leisure campaign was designed to drive high-value visitation by showcasing the sophisticated and serene character of the region during the foliage season. Digital display assets and seasonal imagery were employed to positioned Greater Portland as a premier destination for travelers looking for a deeper, more immersive New England Fall experience. This initiative focused on attracting visitors who appreciate our renowned dining scene, highlighting the seasonal flavors and intimate culinary experiences that reward a longer, more intentional stay. OUR STRATEGY Our Fall 2025 strategy employed a targeted mix of digital display advertising and high impact print placements to engage regional drive markets during the transition from peak summer to the shoulder season. By shifting the narrative to emphasize the region’s renowned dining scene and the refined atmosphere of the foliage season, we captured nearby travelers seeking a more intimate and sophisticated coastal experience. This approach focused on high-value segments within a manageable driving distance, ensuring our marketing investment drove extended stays and sustained economic activity during a key period of seasonal growth.

TARGETED DRIVE MARKETS Bangor, ME Burlington, VT / Plattsburgh, NY Portsmouth–Dover–Rochester, NH Boston, MA Springfield–Holyoke, MA Providence, RI / New Bedford, MA Albany–Schenectady–Troy, NY Hartford & New Haven, CT TARGETED FLY MARKETS New York, NY Philadelphia, PA Baltimore, MD Chicago, IL

Houston, TX Nashville, TN Columbus, OH Norfolk, VA Pittsburgh, PA

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