Annual Report FY26

HOW ARE THESE CAMPAIGNS PERFORMING?

Channel

Clicks 18,716 11,315 8,321 50,710 13,445

Impressions

CTR

Industry Standard

Google SEM

121,455 77,810 106,207 3,401,016 945,031 448,692 757,723 214,773 446,598 43,167 137,041 127,151 27,687 515,830

15.41% 14.54% 7.83% 1.42% 1.42% 2.18% 1.53% 2.40% 0.11% 8.96% 0.07% 0.92% 0.13%

10.88% 10.88% 2.27% 1.97% 1.97% 2.04% 1.25% 1.75% 0.07%

Google SEM ‘Near Me’

Google Pmax

Google Demand Gen Meta Prospecting Meta Whitelisting Meta Remarketing

9,778 11,561

Cadent

Boston Globe e-Blast

5,151

Epsilon Display Epsilon Video

492

65% 8.0%

Tiki (formerly Clicktripz)

12,273

Afar Display Afar e-Blast

88

0.08% 0.70% 0.11%

256 663

Expedia

STRONG OVERALL PERFORMANCE: For Fall, we continued to see significant year over year site growth with total users up 73% and sessions up 55%, as well as a 5.6% increase in engaged sessions. The average engagement rate across the entire site was 49% this month, and the average session duration was 2m 33s. TOP-PERFORMING CHANNELS: Google SEM saw a strong 17% increase in CTR, bringing it up to 53% above benchmark, while SEM “Near Me” had a 16% CTR increase and performed 44% higher than the industry average. SOLID SUPPORTING TACTICS: In November alone, Meta Prospecting served over 286K impressions and brought in 3.8K+ clicks, while Meta Remarketing had a 22% increase in CTR, performing approximately 20% above the average.

Data Source: Madden Media

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