Annual Report FY26

HOW ARE THESE CAMPAIGNS PERFORMING?

Channel

Clicks 52,534

Impressions

CTR

Other Metrics

Industry Standard

Google SEM

355,977

14.76%

Avg Session Duration 4:35 Avg Session Duration 3:31

10.94%

Google SEM ‘Near Me’

31,764

234,965

13.52%

17.14%

Google Pmax

17,199

244,563 7,552,436 1,661,222

7.03% 1.85% 2.51%

2.51% 1.87% 1.93%

Google Demand Gen

139,943 34,442

Meta Prospecting

Engagement Rate 40.23%

Meta Remarketing

16,058

638,682 988,863

2.51%

Engagement Rate 38.84% 1.93%

Epsilon Video

703,969 views; 70.37% VCR

65%

Epsilon Display

3,505 17,055 21,854

3,301,974 1,483,064

0.11% 1.15% 9.16%

Total Users 17,222

0.10%

Cadent Interscroller

Engagement Rate 25.20% 1.25%

Tiki

238,435

Total Users 14,112

8%

Cadent CTV

1,106,995

1,096,984 impressions; 99.1% View Rate

97.00%

Expedia

2,057

1,723,061 487,506

0.12% 0.06%

ROAS 43.64

0.11% 0.08%

Afar Display

291

Engagement Rate 14.86%

Afar Email

403

51,574

0.78% 2.52% 0.29%

0.70% 1.75% 0.05%

Boston Globe Display Ad NY Times Display Ad

12,625

501,155 635,356

1,871

PERFORMANCE OVERVIEW: Platforms engage varied age groups: Leisure SEM/Facebook skew 55+, while “Near Me” SEM and Instagram capture 25–44. February’s 7.19% CTR was 186% above benchmark. Tiki data shows 58% seek local experiences, reinforcing demand for activity-focused content.

Data Source: Madden Media

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