Annual Report FY26

PORTLAND IS CALLING CAMPAIGN

THE PURPOSE The Portland is Calling campaign captures authentic visitor stories by inviting travelers to share memorable moments from their Greater Portland experience through a dedicated phone line. These first-hand accounts provide genuine insights into what makes our destination special. OUR STRATEGY Leverage authentic visitor voices to build trust, inspire future travel, and strengthen Greater Portland’s brand through user-generated storytelling that resonates more deeply than traditional advertising.

AD PERFORMANCE META ADS • 84,869 total views • 55,379 unique viewers • 1,809 link clicks to the campaign blog

BLOG PERFORMANCE • 1,459 total views • 1,266 users • 6,576 total events ENGAGEMENT & FOLLOW-UP • 25 voicemails received • Soundbites will be used in future marketing content • Prize winners asked to share photos or videos from their Portland experiences for additional promotional use

TIKTOK ADS • 7,983 views • 24 engagements

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