Annual Report FY26

MAINE LIFE MEDIA — GREATER PORTLAND

THE PURPOSE Maine Life provides a platform to showcase Greater Portland’s people, places, and experiences through compelling storytelling

OVERVIEW Visit Portland expanded its partnership with Maine Life Media through featured episodes highlighting Greater Portland’s year-round appeal. Airing across Maine television markets and distributed on YouTube and Instagram, the campaign reached regional and drive-market audiences while amplifying local experiences and seasonal travel. BROADCAST REACH & AUDIENCE IMPACT FREEPORT Aired statewide in January 2026 with multiple broadcast placements. • Total Broadcast Impressions: 67,200 statewide

that inspires travel and exploration. OUR STRATEGY

Through our partnership with Maine Life Media , Visit Portland extends its reach across Maine and into the Boston market , sharing the stories, experiences, and attractions that make Greater Portland unique. Each segment is branded with “Brought to you by Visit Portland” and encourages viewers to explore more at VisitPortland.com. By leveraging Maine Life’s engaged audience, we inspire both seasonal and year-round visitation while showcasing the region’s businesses, attractions, and authentic sense of place.

• Portland DMA: 48,244 impressions • Bangor DMA: 19,084 impressions • YouTube Impressions: 8.3K CASCO BAY ISLANDS Aired statewide from January through April 2026 with repeat seasonal placements. • Total Broadcast Impressions: 117,600 statewide

• Portland DMA: 84,427 impressions • Bangor DMA: 33,397 impressions • YouTube Impressions: 4.6K • Instagram Impressions: 22.8K GREATER PORTLAND, WINTER

Aired statewide from March through April 2026 with additional repeat placements supporting winter and shoulder-season visitation. • Total Broadcast Impressions: 117,600 statewide

• Portland DMA: 84,427 impressions • Bangor DMA: 33,397 impressions • YouTube Impressions: 1.5K • Instagram Impressions: 13.2K

Photo Credit: Maine Life

Partially supported by MTMPP Regional Grant.