Annual Report FY26

WINTER WEEKDAYS CAMPAIGN

THE PURPOSE Winter Weekdays is designed to drive local and visitor traffic during Maine’s slowest winter weekdays, supporting hospitality businesses and the local economy. By bringing existing promotions together on WinterWeekdays.com, the initiative creates a simple, centralized resource that encourages off-season dining, Amplify participating businesses and their midweek offerings through a coordinated marketing campaign spanning digital, social media, email, radio, earned media, and influencer partnerships. By increasing awareness and making it easy for consumers to discover deals and experiences, Winter Weekdays encourages locals and visitors to dine, explore, and stay overnight during the winter season. exploration, and overnight stays. OUR STRATEGY

BUSINESS PARTICIPANTS • Accommodations: 32 • Drinking + Dining: 80 SOCIAL MEDIA INFLUENCERS Influencer

WINTERWEEKDAYS.COM • Views: 14,239 • Average Engagement Time Per Active User: 3m

Instagram Followers Average Story Views

@outofofficeenthusiasts @themainefoodies @travelikealocalma

39.5k 108k 109k 28.8k

1.2k

15.8k 10.7k

@eatingthroughtheseacoast

545

EMAIL MARKETING Month Sent Date Recipients Open Rate Click Rate January 1/21/2026 59,747 30.8% 0.7% February 2/25/2026 55,672 32.3% 0.7% March 3/23/2026 60,142 31.19% 0.94%

RACK CARD • Printed: 1.5k • Distribution: Visit Portland Ocean Gateway and Portland International Jetport BOSTON RADIO • Boston’s Mix 104.1 has an average daily reach of 3,693,200. • Approximately 241 spots ran during the campaign. PHOTOGRAPHY • Photographers: Nicole Wolf, Andy Austin, and Mat Trogner • Photos: A mix of indoor and outdoor winter scenes across Greater Portland, highlighting the area’s charm, the variety of things to do, and clearly showcasing each location.

Partially supported by MTMPP Regional Grant.

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