Annual Report FY26

Photo Credit: Mat Trogner

TARGETED DIGITAL DISPLAY Channel

MEDIA EXPOSURE • ARC Maine: Appearance by Lynn Tillotson on February 26 to discuss the Winter Weekdays campaign • WGME Local News: “Portland’s Winter Weekdays Aim to Boost Restaurants and Hotels in Winter Months” • MSN Travel: “Save Money on Food and Lodging in Maine This Winter During Winter Weekdays” • Central Maine: “ Visit Portland Launches Winter Weekdays Hospitality Promotion” • NewsBreak Boston: “Save Money on Food and Lodging in Maine This Winter During Winter Weekdays” • Portland Food Map: Events coverage featuring Winter Weekdays promotions and participating restaurants • News Center Maine: Winter Weekdays video segment

Clicks Impressions CTR

Facebook Prospecting Instagram Prospecting Facebook Remarketing Instagram Remarketing

7,286 376,167

1.94%

3,105 200,000

1.55%

3,752 331,049

1.13%

5,405 219,267

2.47%

TOWNSQUARE MEDIA Metric Value Total Reach 302,000 Frequency 6.5 Gross Impressions 1,953,000 Total Spots 840

META ADS Metric

Value 45,783

Views

Landing Page Views

891

CPC CTR

$0.22 1.95%

Photo Credit: Mat Trogner

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