Annual Report FY26

ITINERARY BLOGS

THE PURPOSE This project provides curated guides that highlight the unique character and diverse experiences found throughout the Greater Portland region. As a key component of our ongoing efforts to drive visitation during the colder months, these guides are designed to spark interest in winter travel and provide a vital economic boost to area businesses during the traditional off-season. By offering tailored recommendations, we inspire visitors to explore our region year-round, maximizing the economic impact of tourism throughout the winter months. OUR STRATEGY To ensure these itineraries reach our target audience, we will host them on our website and amplify them through a blend of organic and paid social media. Additionally, this content will be featured in our consumer newsletter to reach our audience directly. This integrated approach is designed to capture regional interest and transform passive engagement into actionable winter travel plans.

OVERVIEW Building on the success of our previous collaboration with local media professionals, Capshore Itinerary Services, this year we took a deeper dive into surrounding towns and islands of Greater Portland. Through a multi-day shoot and immersive storytelling, we’ll create a new collection of photo, video, and editorial content that highlights hidden gems and off-the-beaten path landmarks.

Photo Credit: Capshore Photography

Partially supported by MTMPP Regional Grant.

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