Annual Report FY26

EMAIL MARKETING

THE PURPOSE Our newsletters inspire travel to the Greater Portland region by highlighting what’s new, sharing curated itineraries, and telling authentic stories that reflect the people, culture, and character of our community, connecting with an audience already interested in or considering visiting. OUR STRATEGY Visit Portland will deliver a monthly consumer newsletter to an engaged subscriber base, featuring fresh regional content, curated itineraries, and partner highlights. Through consistent, relevant storytelling, these communications are designed to encourage trip planning and drive visitation, while maintaining strong engagement, including open rates that exceed industry benchmarks.

NEWSLETTER PERFORMANCE Month

Jul 2025 Aug 2025 Sep 2025 Oct 2025 Dec 2025 Jan 2026

Recipients 53,575 59,747 Open Rate 35.92% 35.92% 32.89% 32.89% 33.93% 31.5% Click Rate 1.15% 0.87% 0.88% 0.81% 0.82% 0.7% 53,944 44,561 52,960 58,444

45