Annual Report FY26

FROM THE PRESIDENT + CEO

Dear Partners, Stakeholders, and Community Members, It is my honor to serve as Chair of the Visit Portland Board of Directors and to work alongside a dedicated group of board members who are deeply committed to the success of our organization and our community. Together, we provide oversight and guidance to ensure that Visit Portland’s work remains focused, strategic, and impactful. Tourism plays a vital role in the economic and cultural vitality of Greater Portland. It supports our small businesses, sustains local jobs, and contributes to the energy and character that make this place so special. Through the continued success of the Portland Tourism Development District, Visit Portland has been able to expand its efforts in ways that were not previously possible—bringing greater visibility to our destination and driving meaningful results for our community. What makes this work so important is its direct impact on people. From locally owned shops and restaurants to the individuals who welcome visitors each day, tourism supports the livelihoods of those who call Portland home. It is an industry rooted in connection—between visitor and place, business and community, and opportunity and growth. As a Board, we are proud to support Visit Portland’s mission and the talented team carrying it forward. The progress highlighted in this report reflects not only strong leadership and strategy, but also a shared commitment to ensuring that tourism continues to benefit our residents, businesses, and future generations. Sincerely, FROM THE CHAIR OF THE BOARD OF DIRECTORS

Dear Partners, Friends, and Community Stakeholders, As we reflect on Fiscal Year 2026, I am proud to share the continued progress of Visit Portland in our second full year as a Tourism Development District. This year marked an important transition as we focused on strengthening the foundation that will guide our work well into the future. With this enhanced focus, we have continued to take thoughtful, strategic steps forward. Guided by the strategic plan established last year, we conducted extensive research to inform a refreshed brand for our destination. Together, these efforts provide a clear roadmap and the tools to tell Portland’s story more effectively to the world, one that is authentic, compelling, and rooted in who we truly are. At the heart of this work is a renewed focus on people. The diverse individuals who live and work here are what give Portland its character, energy, and sense of place. As we look ahead, we are committed to elevating these voices and experiences as a central part of how we represent our community. We have also begun to deepen our focus on the hospitality workforce, the individuals who create meaningful visitor experiences every day. They are the foundation of our tourism economy and the reason so many visitors return year after year. Supporting and strengthening this workforce is essential to the long term success and sustainability of our destination. None of this work would be possible without the continued support of our partners, stakeholders, and community. Together, we are building a stronger, more resilient future for Portland. With appreciation,

Matthew Nolan Chair, Board of Directors Visit Portland

Lynn Tillotson President + CEO Visit Portland

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