Annual Report FY26

CREATING A NEW BRAND

Deep Atlantic reflects the depth

Exchange Street captures the warmth of exposed wood beams found in our historic waterfront buildings.

Weathered Brick echoes the enduring character of Portland’s iconic architecture.

Eastern Spruce speaks to the natural landscape and the spirit of Maine’s Pine Tree State.

Salty Morning evokes the soft, misty light of early hours on the working waterfront.

Coastal Light mirrors the golden glow that dances across Casco Bay at day’s end.

and movement of the ocean that shapes our shores.

COLOR PALETTE The brand color palette is rooted in the textures, tones, and experiences that define Portland’s coastal character. Inspired by weathered wood, granite, working waterfronts, Atlantic waters, fog-softened skies, and warm hospitality, the palette balances natural coastal hues with refined neutrals and strategic accent colors. Together, these colors create a system that feels authentic, contemporary, and distinctly Portland while remaining flexible across print, digital, environmental, and promotional applications.

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