Annual Report FY26

BRINGING THE BRAND TO LIFE

APPLIED BRAND EXPRESSION The brand is designed to live beyond traditional marketing materials and become part of the city’s fabric. From apparel and promotional merchandise to signage, public spaces, and visitor experiences, the identity adapts naturally to the environments where people interact with Portland every day. These applications illustrate how the brand creates a consistent, recognizable presence while celebrating the authenticity, creativity, and coastal character that make Portland unique.

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