Annual Report FY26

ASSET DEVELOPMENT

THE PURPOSE The purpose of this initiative is to build a robust, seasonally relevant visual content library that authentically showcases Portland’s people, places, and experiences. By capturing real residents and diverse perspectives, this work strengthens brand storytelling, supports year-round marketing efforts, and reflects the Visit Portland partners with local creatives and community members to produce high quality, multi-use photography and short form video that highlight authentic, lived experiences across all seasons. With a focus on winter storytelling, culinary experiences, and workforce representation, these assets are designed for broad use across digital, social, and industry platforms, ensuring consistent, compelling storytelling that goes beyond traditional destination imagery. true character of the destination. OUR STRATEGY

OVERVIEW This initiative brings together multiple content production efforts to enhance Portland’s visual storytelling across key focus areas. A winter photo shoot will capture the season’s energy and appeal through two selected local photographers. Existing video content will be repurposed into short-form assets to meet growing demand on platforms like TikTok. A restaurant focused shoot will support the Winter Weekdays campaign, highlighting the city’s culinary scene, while a dedicated workforce shoot will spotlight the diverse individuals who power the hospitality industry. Together, these efforts will create a versatile content library to support both consumer marketing and industry engagement. KEY DATA WINTER PHOTO SHOOT • 6 photographer proposals received • 2 photographers selected • New winter imagery captured for seasonal campaigns VIDEO SHORTS • Multi-year partnership leveraged for efficiency • Existing footage repurposed into short-form video assets • Content optimized for social platforms, including TikTok RESTAURANT SHOOT • New dining-focused imagery captured • Assets aligned with Winter Weekdays campaign needs INDUSTRY WORKFORCE SHOOT • Photographer secured (1) • Diverse workforce representation captured across multiple roles • Slideshow created for Destination Summit • Additional usage on workforce website and related materials

Partially supported by MTMPP Regional Grant.

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