Annual Report FY26

NEW WEBSITE COMING SOON

THE PURPOSE Create a modern, user-friendly digital

OVERVIEW Key milestones in the Visit Portland website redesign include: • Completion of a full content and SEO audit • Heat mapping of the current site to track clicks and performance • Definition of site map, navigation, and updated URL structures • Presentation of homepage, top navigation, and secondary navigation architecture • Development of map creative • Mockup designs presented to Visit Portland • Development schedule finalized • QA and client testing slated for early to mid-May • Estimated site launch at the end of May (subject to branding approval timing) REPORTED IMPACT / KEY DATA • Redesigned site will improve user experience and engagement by simplifying navigation and highlighting top destinations and experiences. • SEO and content improvements aim to increase visibility in search results and drive higher organic traffic. • Data-driven approach ensures decisions are informed by actual visitor behavior and click patterns. • Launch timeline allows for phased approvals and testing to maintain quality and alignment with Visit Portland branding.

experience that reflects Greater Portland’s refreshed brand while making it easier for visitors to discover, plan, and book their trips. The new website serves as the primary gateway to the destination, connecting travelers with the people, places, businesses, and experiences that

make Greater Portland unique. OUR STRATEGY

Integrate the new brand throughout every aspect of VisitPortland.com, from design and imagery to content and navigation, creating a digital experience that inspires travel and showcases the authentic character of Greater Portland. By combining compelling storytelling with intuitive trip-planning tools and emerging technologies such as AI-powered itinerary planning, we are making it easier for visitors to discover local businesses, attractions, and experiences. This approach creates a more personalized and seamless planning journey , increases engagement, and positions Greater Portland at the forefront of destination marketing innovation.

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