Annual Report FY26

WHAT DID THE PROJECT ENTAIL? Visit Portland partnered with Knack Factory to produce a TV commercial that aired during each episode of the NESN docuseries on Hearts of Pine. HOW DID IT MAKE AN IMPACT? The commercial highlighted all four of our minor league teams, driving tourism, supporting local venues, and fostering community pride. YOUTUBE EPISODES OF UP THE HEARTS (Visit Portland Commercials are at the end of the episodes on YouTube) Current Status: 14.3K Subscribers Episode 4: Posted Jul 16, 2025 / 37,390 views to date Episode 5: Posted Aug 27, 2025 / 45,1910 views to date Episode 6: Posted Oct 12, 2025 / 152,318 views to date Episode 7: Posted Nov 15, 2025 / 142,412 views to date Episode 8: Posted Dec 25, 2025 / 117,668 views to date Episode 9: Posted Jan 30, 2026 / 140,397 views to date NESN OVERALL VIEWERSHIP Total Viewers: ~128,094 viewers Total Airings: 17 documented broadcasts across 2025 Peak Audience : 25,160 viewers Multiple High-Performing Airings: 6 broadcasts exceeded 5,000 viewers TOP PERFORMING AIRINGS 25,160 viewers — June 15, 2025 | Sunday 5:30 PM (Series Peak) NESN TV COMMERCIAL

18,138 viewers — July 6, 2025 | Sunday early evening 17,557 viewers — Episode 3 | April 26, 2025 | 9:30 PM 15,753 viewers — May 4, 2025 6,608 viewers — Episode 2 | April 26, 2025 | 10:00 PM 6,351 viewers — Episode 1 | April 17, 2025 | 9:30 PM

This data us based on 2 months of air time.

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