Annual Report FY26

HIGH-IMPACT PR CAMPAIGNS

THE PURPOSE Build awareness, credibility, and demand for Greater Portland by sharing authentic stories that showcase the region’s people, culture, experiences, and sense of place. Public relations efforts help position Greater Portland as a premier year-round destination while reaching audiences through trusted third-party voices. OUR STRATEGY Generate positive media coverage and strengthen destination awareness through strategic storytelling, targeted media outreach, and relationship building with journalists, editors, and content creators. Through hosted media visits, industry marketplaces, proactive pitching, and ongoing media engagement, we amplify Greater Portland’s unique experiences, expand our reach, and enhance the destination’s reputation among potential visitors.

MAJOR MEDIA PLACEMENTS + REACH Strategic press trips have resulted in significant exposure with millions of impressions: • National Geographic: A press trip by Cassandra Brooklyn resulted in the feature “9 Spectacular State Parks to Visit This Winter,” highlighting Bradbury Mountain State Park . This placement reached a massive audience with a Unique Visitors Per Month (UVM) of 5,637,894. • Cool Material: A visit from Hayley Domin led to a dedicated feature on Portland’s winter appeal, reaching a UVM of 153,806. The article showcased the city’s “Hallmark movie” atmosphere. • The New York Times & USA Today: Successfully secured coverage for “Winter Weekdays” in The New York Times and hosted Dontaira Terrell for a USA Today feature in January.

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