Annual Report FY26

USAE EMAIL CAMPAIGNS

THE PURPOSE Visit Portland advertises with USAE to reach high-value association planners , showcase our coastal destination, and generate qualified RFPs that convert into future meetings in Greater Portland, Maine. OUR STRATEGY Our strategy is to utilize USAE as a strategic platform to expand reach within the association market, reinforce destination differentiation, and drive engagement that results in measurable meeting and event business.

OVERVIEW Visit Portland partnered with USAE to execute a multi-channel advertising campaign, including two placements in their twice-weekly e-newsletter, two advertorials in digital and print publications, and one dedicated e-blast— collectively delivering strong exposure to a highly targeted audience of association professionals. USAE NEWSLETTER PERFORMANCE The USAE e-newsletter placements generated strong engagement across a broad audience:

• Circulation: 53,236 • Delivered: 39,695

• Unique Opens: 5,940 (14.96% open rate) • Total Opens: 7,419 (18.69% open rate) • Unique Clicks: 2,829 (7.13% click rate) • Total Clicks: 2,880 (0.73% click rate) • Click-Through Rate (CTR): 4.85% • Total Cost: $2,000 • Cost Per Click: $6.94 USAE ADVERTORIAL PERFORMANCE The advertorial placement, supported by bonus distribution to IMEX America delegates, extended

campaign reach and visibility: • Issue Date: October 6, 2025

• Circulation: 53,279 • Delivered: 39,491

• Unique Opens: 5,907 (14.96% open rate) • Total Opens: 7,564 (19.15% open rate)

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