Annual Report FY26

LINKEDIN MEETING CAMPAIGNS

THE PURPOSE Increase visibility of Greater Portland’s meetings and events offerings among a highly targeted audience of meeting planners, event professionals, and business decision-makers. OUR STRATEGY Leverage LinkedIn’s professional network to deliver consistent, destination-focused content that highlights meetings, weddings, and group experiences. Through strategic storytelling and direct connections to planning resources, we nurture engagement, increase destination consideration, and generate interest in hosting events in Greater Portland.

OVERVIEW Visit Portland’s LinkedIn Meeting Campaign positions Maine as a premier destination for conferences, corporate meetings, and weddings. The campaign highlights the Group Sales team as a trusted local resource, connecting planners with venues, vendors, and experiences. It also serves as a refreshed evolution of the “Meet in Maine” campaign, designed to re-engage audiences and drive traffic to meetings-focused content on VisitPortland.com. CAMPAIGN EXECUTION • Timeline: January – April 30 • Content Cadence: Scheduled posts via social media platform • Themes Include: team bonding, corporate retreats, volunteer experiences, weddings & celebrations • Call to Action: Direct links to meetings articles + website landing pages PERFORMANCE SNAPSHOT • Impressions: 250,992 • Engagements: 24 • Clicks: 709 • Engagement Rate: 1.2%

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