Annual Report FY26

MEETING PLANNER NEWSLETTERS

THE PURPOSE Our newsletters inspire meeting planners by showcasing the best of the Greater Portland region, highlighting unique venues and accommodations, memorable experiences, and testimonials from fellow planners. Each edition is tailored to specific markets —such as holiday events, marine and aquaculture meetings, team building activities, and sustainability-focused gatherings—encouraging planners to consider Greater Portland for their next event. OUR STRATEGY We engage our target audience through curated, market-specific content that combines inspiration with actionable next steps . Each newsletter features compelling stories, highlights of regional venues and experiences, and authentic planner testimonials, alongside direct links to submit an RFP or contact our team. This approach strengthens relationships, drives inquiries, and positions Portland as a premier meetings destination.

NEWSLETTER PERFORMANCE Month Recipients Open Rate Click Rate Aug 2025 5,053 27.38% 3.00% Oct 2025 2,886 33.15% 10.45% Jan 2026 5,703 24.03% 0.43%

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