Annual Report FY26

INDUSTRY SHOWS + ENGAGEMENT

THE PURPOSE To drive meetings and events business for Visit Portland by engaging directly with planners, strengthening industry partnerships, and showcasing the destination’s unique coastal experiences through tradeshows and industry affiliations. OUR STRATEGY Leverage targeted tradeshows and industry group participation to proactively engage qualified meeting and event planners, strengthen partner alignment, and convert connections into leads, site visits, and confirmed business for Visit Portland.

PROFESSIONAL MEMBERSHIPS To strengthen relationships within the meetings industry and expand outreach opportunities, Visit Portland joined the following professional organizations: • Meeting Professionals International – New England Chapter • National Coalition of Black Meeting Professionals These memberships provide networking opportunities, industry education, and increased visibility among meeting planners.

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