Annual Report FY26

MARKETING PLAN The Event Planners Guide is supported by a targeted, multi-channel marketing campaign designed to drive awareness, engagement, and lead generation among qualified planners. DIGITAL + WEB PRESENCE A dedicated landing page on VisitPortland.com anchors the campaign, supported by call-to-action placements across high-traffic pages and blog content focused on meetings and events—all driving directly to the digital guide. PAID MEDIA STRATEGY Highly targeted LinkedIn ads reach key decision-makers by job title, while Google Search campaigns capture high-intent planners. Retargeting ads re-engage users who have interacted with meetings content. Additional exposure is secured through banner ads and advertorials in industry publications. EMAIL MARKETING A connection campaign engages planners who interact with the guide, introducing the Group Sales team and driving RFP submissions. Quarterly emails to a database of 5,000 planners provide ongoing

inspiration and direct access to the guide. TRADE SHOWS + DIRECT OUTREACH

The guide is promoted at industry conferences via QR-enabled displays, with follow-up outreach reinforcing engagement and driving continued traffic to the digital experience.

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