Annual Report FY24-FY25

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2 Photo Credit: Hannah Ellsworth

TABLE OF CONTENTS FROM OUR LEADERSHIP A LETTER FROM THE PRESIDENT + CEO.......................................... 4 A LETTER FORM THE BOARD CHAIR.................................................. 5 OUR ROADMAP TO SUCCESS MISSION + VISION...................................................................................... 9 STRATEGIC PLANNING PROCESS..................................................... 10 STRATEGIC PLAN 2025–2027 ............................................................ 13 OUR KEY TOURISM TARGET MARKETS........................................... 14 INDUSTRY + ECONOMIC IMPACT WHY TOURISM MATTERS..................................................................... 19 UNDERSTANDING OUR AUDIENCE + LOOKING FOR NEW OPPORTUNITIES...................................................................................... 20 ECONOMIC IMPACT OF VISITOR SPENDING............................... 26 YEAR-ROUND TOURISM . ...................................................................... 30 TARGETING AUDIENCES WITH ALIGNED INTERESTS............. 43 CONTENT CREATION + STORYTELLING....................................... 44 WEB + SEO PERFORMANCE............................................................... 47 ORGANIC SOCIAL MEDIA PERFORMANCE.................................. 50 BLOG MARKETING CAMPAIGNS....................................................... 52 EMAIL MARKETING................................................................................. 55 BOSTON RADIO MEDIA EXPOSURE................................................. 56 PRINT PUBLICATIONS + DISTRIBUTION STRATEGY................. 59 MARKETING + DIGITAL STRATEGY BUILDING A STRONGER ECONOMY THROUGH

SPORTS MARKETING ADVANCING SPORTS TOURISM........................................................ 67 PUBLIC RELATIONS + MEDIA COVERAGE HIGH-IMPACT PR CAMPAIGNS ........................................................... 73 MEETING + GROUP TRAVEL INITIATIVES EXPANDING GROUP EVENTS............................................................. 79 NATIONAL + GLOBAL TRAVEL SHOWS.......................................... 92 DIVERSITY, EQUITY + INCLUSION (DEI) INCLUSIVE MARKETING + DEVELOPMENT.................................. 98 A PHASED APPROACH TO INCLUSIVE MARKETING................ 116 COMMUNITY + INDUSTRY ENGAGEMENT VISIT PORTLAND EVENTS................................................................. 123 LOCAL COLLABORATIONS + VOLUNTEER INITIATIVES....... 128 LOOKING AHEAD FUTURE VISION + KEY INITIATIVES................................................ 134 BUDGET INSIGHTS + FINANCIAL OUTLOOK............................. 140 OUR PEOPLE + PARTNERS OUR VALUED PARTNERS.................................................................... 153 VISIT PORTLAND STAFF..................................................................... 159 BOARD OF DIRECTORS....................................................................... 159

Cover Photo Credit: Visit Maine

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A LETTER FROM THE PRESIDENT + CEO

Dear Partners, Friends, and Community Stakeholders, As I reflect on the past year—and the decades leading up to this moment—I am filled with deep gratitude and pride. Since joining Visit Portland in 2002 and stepping into the role of CEO in 2013, I’ve had the honor of witnessing incredible growth and transformation, both within our organization and across the Greater Portland region. Visit Portland has always been driven by dedication, collaboration, and a fierce belief in the value of tourism. For years, we operated through grit and perseverance, raising our own funds and building the foundation of what would become a vital resource for the community. That work brought us here—ready and prepared for the future. The establishment of the Tourism Development District was a defining moment for

our organization. After years of persistence, thoughtful planning, and strong partnerships, we secured new funding that has allowed us to expand our marketing efforts and elevate our mission as a true Destination Marketing Organization. The results have been nothing short of transformational. Today, we are proud to have a passionate, talented team that is deeply committed to sharing Portland’s story with the world. Together, we are creating new opportunities—not just for visitors, but for the people who live and work here every day. This report captures the impact of our efforts—from driving economic growth and supporting local businesses, to reinforcing Portland as a place where creativity, community, and hospitality thrive. It is a privilege to do this work alongside so many dedicated partners. We are excited for what’s ahead and remain focused on ensuring that our city continues to flourish through thoughtful, strategic tourism that benefits us all. With appreciation, Lynn Tillotson President + CEO Visit Portland

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A LETTER FROM THE CHAIR OF THE BOARD OF DIRECTORS

Dear Partners, Stakeholders, and Community Members, On behalf of the Board of Directors, I am pleased to present Visit Portland’s Annual Report. As you turn these pages, you’ll see the remarkable progress we’ve made together in strengthening Portland’s position as a vibrant and welcoming destination. Since our founding in 1982, Visit Portland has remained a proud partner-funded organization—built on collaboration, driven by passion, and rooted in service to our community. In recent years, our collective efforts reached an exciting milestone with the establishment of a Tourism Development District. After more than four years of advocacy and careful planning, this initiative has brought in essential funding that is already transforming the way we market Portland to the world.

This additional support has allowed us to amplify our reach, expand our campaigns, and strategically invest in our future. With the guidance of a professional strategic planning firm and the creativity of a tourism-focused marketing agency, we have aligned more deeply with our mission and vision as a Destination Marketing Organization. Just as importantly, we have full confidence in the incredible staff at Visit Portland, whose talent, passion, and commitment continue to drive the organization forward every day. This report highlights the key projects and outcomes achieved over the past year, and it also shares a few of the strategic initiatives ahead as we look toward FY26. Most importantly, it reinforces the idea that tourism is not just about visitors—it’s about sharing the story of our community. We are deeply grateful to our partners, city leaders, stakeholders, and residents who believe in Portland’s promise and help us share it with the world. We look forward to continuing this work together..

Warm regards, Matthew Nolan GM, Press Hotel Chair, Board of Directors of Visit Portland

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6 Photo Credit: Peter G Morneau

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WHO WE ARE AT VISIT PORTLAND Visit Portland, formerly the Greater Portland Convention & Visitors Bureau (CVB), is a 501(c)6, not-for-profit Destination Marketing Organization (DMO) responsible for promoting the Greater Portland region since 1982. A DMO is a community asset responsible for programs promoting a community as an attractive travel destination and enhancing our public image as a dynamic place to live and work. With knowledge of the destination, brand management, promotional programs, and resulting impacts of visitation, we strengthen our community’s economic position and vitality, which increases the opportunity for all the residents in our destination.

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OUR MISSION Visit Portland enriches Greater Portland’s economy through tourism marketing and promotion, elevating community businesses, and a commitment to an inclusive, prosperous, and sustainable future for all. OUR VISION Greater Portland is Maine’s vibrant core – where beauty, grit, and a welcoming community invite everyone to visit, from everywhere, all year, over and over. OUR REPUTATION As the organization devoted to growing the Greater Portland Region’s visitor economy, Visit Portland will be known as: • Essential to the industry and to the economic vibrance of the Greater Portland Region • Proactive in anticipating needs, responding to challenges, and embracing opportunities • Effective in promoting Portland as a desired year-round destination and increasing the region’s potential through meaningful community collaboration

Photo Credit: Matt Mcnulty

STRATEGIC PLANNING PROCESS

Visit Portland partnered with The Coraggio Group, a tourism-focused strategic planning company, to guide us through the Strategic Planning process. This is a bold step forward for tourism in Greater Portland. With support from our partners and the Portland Tourism Development District, we now have greater ability to invest in marketing, community advocacy, and visitor services. This plan positions us to grow sustainably, extend the visitor season, and strengthen our local economy, all while honoring the character of our community. It reflects our deep commitment to smart, inclusive, and resilient tourism that benefits both residents and visitors.

Working Sessions • January 22 + 23 / Town Hall Listening Sessions • February 19 + 20, March 4 + 5 / Staff Work Sessions • March 19 / Board Planning Meeting

Strategic Plan Timeline Phase

Key Tasks (Summary)

Estimated Timeline

Get Clear

Initial sessions, data review, stakeholder engagement, and insight report compilation.

October 2024 - February 2025

Get Focused Strategic planning workshops and Board of Directors feedback. Get Moving Documentation of the strategic plan, creating an implementation playbook, and annual meeting presentation. Engagement & Input • Strategic Planning Survey (295 respondents) • (10) 1:1 Interviews • (2) 3-hour Community Listening Sessions (117 participants) • (4) 4-hour Workshops with staff • (1) 2-hour session with the Board More details of the process, insight, and outcome can be found in a separate document.

February - April 2025

April - May 2025

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INSIGHT REPORT THEMES

Preserve & Promote Greater Portland’s Unique Identity “The viability of the working waterfront is one of the assets that distinguishes Portland from other East Coast Communities” Diversity & Inclusion must be at the forefront “More representation, visuals, etc., for LGBTQ+, differently-abled, and BIPOC visitors must be the goal.” Embrace & Expand tourism’s role in furthering broader economic goals “Make Portland more of a year-round destination - need to work on marketing and the capacity of value we can offer.”

Build awareness of tourism’s positive impacts while acknowledging the experience of locals “A lot of people feel second to visitors during tourism season. They know it’s economically needed, but it disrupts their own experiences.” Address safety concerns and social issues “Visitors are starting to feel unsafe. They say the city has changed and not sure they will come back.” Advocate for infrastructure and accessibility improvements “Finding ways to optimize foot traffic would be great...better signage along Commercial Street and key Old Port locations and increased public restrooms.”

Photo Credit: Michael Denning

Photo Credit: Hannah Daly

STRATEGIC PLAN 2025‑2027

MARKET GREATER PORTLAND’S UNIQUE IDENTITY TO VISITORS Objectives • Increase positive impact of tourism on the community.​ • Increase year-round visitation.​ • Increase year-round hotel occupancy.​ • Increase engagement and visitation from specialty markets.​ • Increase engagement with responsible visitation content.​ • Increase visitor diversity. Initiatives • Create and integrate an updated brand that attracts visitors, inviting them to fully experience Greater Portland’s unique identity.​ • Create and deploy marketing campaigns that invite a broad range of visitors and create economic activity throughout the year, focusing on increasing diversity among visitors, increasing winter and shoulder season. • Develop and launch responsible visitor education and sustainability initiatives.

IMPROVE COMMUNITY ENGAGEMENT Objectives • Increase the number of new partners each year​. • Reduce partner attrition.​ • Increase partner engagement. • Increase positive resident sentiment toward tourism. • Create broader community awareness surrounding Visit Portland’s mission. Initiatives • Engage Residents: Elevate Visit Portland’s impact and tourism’s value. ​ • Connect Businesses: Maximize awareness of Visit Portland’s value.​ • Elevate the organization as essential for partners.

CHAMPION TOURISM DEVELOPMENT, MANAGEMENT AND RESILIENCE Objectives • Increase staff participation and engagement with the community.​ • Be seen as a necessary voice in relevant community conversations.​ Initiatives • Unify council and government support for tourism and Visit Portland.​ • Influence change with staff= involvement on boards and committees.​ • Lead collaboration for hospitality workforce initiatives.

ORGANIZATIONAL EXCELLENCE Objectives • Maintain and increase staff engagement. • Increase in volunteer engagement. Initiatives • Prioritize staff and volunteer engagement, morale and efficiency.​ • Create and implement crisis, resilience, and safety plans for the Visit Portland office and Visitor| Information Center. • Strengthen staff and volunteer acquisition and retention.

Each of our four strategic priorities incorporates inclusion and equity, ensuring these values are woven throughout the entire strategic plan.

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OUR KEY TOURISM TARGET MARKETS

LEISURE TRAVELERS

WHO THEY ARE: Leisure travelers are visitors who visit a destination for relaxation, recreation, or personal experiences, often seeking memorable activities, local culture, and unique attractions.

OUR STRATEGY: Visit Portland’s strategy is simple: share Greater Portland’s story with the world. Through marketing, imagery, and outreach, we highlight its people, culture, coast, and creativity—inviting visitors to experience it firsthand.

MEETING, CONFERENCE + EVENT PLANNERS

WHO THEY ARE: Professionals who organize group gatherings—such as corporate meetings, conventions, and special events—and choose destinations based on venue options, services, and overall visitor appeal.

OUR STRATEGY: Promote Greater Portland as an year round meetings destination through our Event Planner’s Guide, website, conference outreach, trade shows, sales missions, and FAM trips.

INTERNATIONAL TOUR OPERATIONS

WHO THEY ARE: Travelers from other countries who typically stay longer, are not weather dependent, and visit year-round— boosting local economies and supporting off-season tourism.

OUR STRATEGY: Through a collaboration with the Maine Office of Tourism and Discover New England we engage with Domestic & International Tour Operators considering New England.

Photo Credit: Digital Edge

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DESTINATION WEDDING

WHO THEY ARE: Couples and their guests who travel to a specific location—often scenic or culturally unique—to host a wedding, typically extending their stay for related events like reunions and honeymoons.

OUR STRATEGY: Grow market share in destination weddings by promoting authentic Maine experiences and supporting couples with planning resources for extended stays and events.

SPORTING EVENTS

MOTORCOACH TOUR OPERATORS WHO THEY ARE: Businesses organizing motorcoach tours for large groups, such as seniors, schools, or organizations, visiting multiple destinations and contributing to tourism through bookings, accommodations, and spending. WHO THEY ARE: Athletes, teams, families, and fans who travel to attend or participate in sports competitions, contributing to tourism through lodging, dining, and local spending.

OUR STRATEGY: Promote Greater Portland as a sports destination by partnering with the Maine Sports Commission to attract events through trade shows, outreach, and site visits.

OUR STRATEGY: Drive tourism by engaging motorcoach operators through tradeshows, trip support, and relationship-building to ensure Maine is featured in their itineraries.

Photo Credit: Sharon Mejia

OUR KEY TOURISM TARGET MARKETS (CONT) CRUISE EXCURSION EXECUTIVES

WHO THEY ARE: Cruise Excursion Executives are responsible for crafting unique and delivering memorable shoreside experiences for cruise ship passengers.

OUR STRATEGY: Work alongside Cruise Maine to engage with Cruise Excursion Executives, encouraging them to expand their tour offers by always highlighting “what’s new.”

MEDIA + TRAVEL WRITERS WHO THEY ARE: Journalists and content creators who shape public perception by highlighting destinations through articles, blogs, and social media, inspiring potential travelers.

OUR STRATEGY: Enhance visibility of Greater Portland through PR efforts, using photography, journalist tours, and targeted media outreach to generate publicity and attract visitors.

Leveraging a comprehensive strategy encompassing industry engagement, familiarization tours, sales missions, and a strong multi-platform presence, Visit Portland actively promotes visitor and business travel year-round. This focused effort across eight key market segments generates vital overnight lodging and visitor spending, effectively driving interest and visitation to Greater Portland.

Photo Credit: Serena Folding

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Photo Credit: Visit Maine

WHY TOURISM MATTERS

Tourism drives economic growth across a wide range of local industries —not just the obvious ones like hotels, restaurants, and attractions. Behind every overnight stay or dinner out is a network of businesses: farmers and fishermen, construction crews, cleaners, laundry services, and tech providers all play a role. Even less obvious sectors like printing, floristry, security, and transportation benefit from visitor spending. When someone visits our region, they’re not just supporting a hotel or a meal—they’re fueling an entire economic ecosystem. Tourism touches nearly every corner of the local economy, creating jobs, sustaining small businesses, and keeping dollars circulating in our communities. It’s more than just leisure— it’s a vital industry that helps keep our region thriving.

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UNDERSTANDING OUR AUDIENCE + LOOKING FOR NEW OPPORTUNITIES To do our best work, it’s important to understand who is already coming to the Greater Portland area. From there, we can learn about our current audience and their interests, allowing us to tailor content to them. We also want to identify who isn’t visiting and where opportunities for growth exist. Here’s a look at our current visitors.

Photo Credit: Digital Edge

59% of our visitors traveled from 8 U.S. states. 16% Massachusetts 9% New York 8% Maine 6% Connecticut 6% New Hampshire 5% Pennsylvania 5% Florida 4% New Jersey

WHERE ARE OUR VISITORS COMING FROM?

5%

CANADA

8%

33%

4%

10%

22%

3%

12%

Data Source: Maine Office of Tourism | Downs & St. Germain Research.

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WHO ARE OUR CURRENT VISITORS?

GENDER

AVERAGE VISITOR AGE

RACE + ETHNICITY

<25 4% 25-34

4%

5%

White Asian Other Hispanic Black Indigenous

6%

14%

53% Female

47% Male

2% <1%

24%

35-44 45-54 55-65

18%

24%

16%

Over 65

EDUCATION LEVEL

HOUSEHOLD INCOME

High school or less

6%

3% 7%

15%

20%

24%

19%

7% 5%

12%

College or technical school graduate Some college or technical school Graduate school

$50k-$74,999

>$250k

$25k-$49,999

$200k-$249,999

<$25k

$100k-$149,999 $150k-$199,999 $75k-$99,999 Immediate household income of visitors is $110,400 per year. 31% of visitors and more than $150,000 per year.

25%

57%

Data Source: Maine Office of Tourism | Downs & St. Germain Research.

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HOW MANY VISITORS CAME AND HOW LONG DID THEY STAY?

Days spent in Greater Portland & Casco Bay by all visitors 12.7 MILLION Greater Portland & Casco Bay visitors in 2024 2.8 MILLION Nights spent in Greater Portland & Casco Bay 2.5 MILLION

Photo Credit: Boone’s Fish & Oyster House

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WHY ARE THEY COMING + WHAT ARE THEY DOING?

» More than 1 in 3 visitors came to Greater Portland for sightseeing/touring » Nearly 3 in 10 visitors came to relax and unwind » 1 in 5 came to visit friends and family, shop, or enjoy Maine’s nature

Data Source: Maine Office of Tourism | Downs & St. Germain Research.

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OPPORTUNITIES Our current visitor data indicates an opportunity for greater inclusivity, and we are taking decisive action to broaden our reach. This includes running targeted marketing campaigns aimed at inviting African American, Asian American, and LGBTQ+ travelers, as well as highlighting the affordability and appeal of our shoulder and winter seasons to a wider range of visitors. By actively engaging diverse audiences and showcasing our year-round attractions, we are committed to making Portland a destination for everyone.

Photo Credit: Maine Maritime Museum

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ECONOMIC IMPACT OF VISITOR SPENDING

$2.9 BILLION in economic impact to Greater Portland & Casco Bay’s economy

$1.7 BILLION on accommodations, transportation, groceries, restaurants, shopping, entertainment, and other expenses

5.2% from 2023

12.6% from 2023

jobs supported 20,200 $1 BILLION WHAT DOES THAT MEAN FOR WORKERS? in wages paid 9.2% from 2023 12.9% from 2023

EVERY 139 VISITORS SUPPORTS A NEW JOB IN GREATER PORTLAND & CASCO BAY

Data Source: Maine Office of Tourism | Downs & St. Germain Research.

Photo Credit: Mercedes Mehling

saved local households in state and local taxes* $2,331 WHAT DOES THAT MEAN FOR RESIDENTS?

*The household tax savings is calculated by dividing the total State & Local tax paid by visitors by the number of households in the Greater Portland & Casco Bay Region. This tax includes Direct Impact (visitor spending in local industries), Indirect Effects (business-to-business purchases), and Induced Effects (household spending from income, excluding taxes, savings, and commuters). 27

28 Photo Credit: GLP Films

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BUILDING A STRONGER ECONOMY THROUGH YEAR-ROUND TOURISM THE PURPOSE WHY IS IT IMPORTANT TO INCREASE VISITATION DURING THE WINTER MONTHS?

Portland’s economy is heavily driven by tourism, but most of that activity is concentrated in the summer and fall. By increasing winter visitation, we help extend the revenue-generating season for shops, restaurants, and lodging establishments—keeping more doors open and cash registers ringing during slower months. HOW CAN WE HELP SUSTAIN JOBS AND SUPPORT A YEAR-ROUND WORKFORCE? One of the biggest challenges of seasonal tourism is maintaining a steady workforce. When visitation drops, hours are cut, and talented workers often leave for more stable opportunities. Boosting winter visitation helps keep staff employed year-round, providing consistent income and improving retention in Portland’s hospitality sector. WHAT STRATEGIES CAN HELP DRIVE WINTER AND SHOULDER-SEASON TOURISM? To grow visitation in the off-season, we need to invest in strategic marketing that highlights unique winter experiences—like snowshoeing, cozy downtown getaways, and seasonal culinary events. Developing partnerships with local businesses to create bundled experiences or promotions can also entice visitors.

OUR STRATEGY traditionally slow seasons— particularly winter—thereby promoting steady, year-round visitation. To support year-round activity, we launched targeted marketing efforts and expanded seasonal programming that make winter visitation more appealing and accessible. To strengthen the local economy and support business sustainability by increasing visitation during

Data Source: CoStar

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GREATER PORTLAND VISITATION

AUG.

AUG.

AUG.

AUG.

AUG.

AUG.

AUG.

JAN.

JAN.

JAN.

JAN.

JAN.

JAN.

JAN.

APR - COVID-19

Photo Credit: Stanley Dai

MADDEN WINTER DIGITAL CAMPAIGNS THE PURPOSE

OUR STRATEGY awareness, engagement, and trip planning through targeted digital marketing. The strategy used a multi-channel approach with high-performing tactics like Google SEM, video ads, and Meta remarketing to highlight winter offerings —focusing on “things to do,” “events,” and cultural experiences—to engage key audiences and boost traffic and engagement. The purpose of the winter campaign was to drive visitation to the Greater Portland area during a historically slower season by increasing

Photo Credit: Focus Photography

A highlight of our winter campaign was a creative collaboration with Portland-based singer-songwriter King Kyote, whose unique sound helps us capture the authentic, inviting spirit of the season in our destination.

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HOW ARE THESE CAMPAIGNS PERFORMING?

Channel

Clicks

Impressions CTR

Other Metrics Industry Standard

Google SEM

36,591 6,802 39,175 22,620 49,805 12,904 1,561

278,440 49,260

13.14% 13.81% 1.56% 2.83% 2.67% 3.14% 0.70% 0.13% 8.84% 0.45%

- - - - -

8.19% 8.19% 1.65%

Google SEM ‘Near Me’

Meta Prospecting Meta Whitelisting Meta Remarketing

2,504,621

55,165

848,322

Google Video

1,586,946 1,847,623 979,151 260,988 404,095

270,922 Views

Azira Interstitials

-

Azira CTV Clicktripz

1,272

99% VTR

23,077

-

Hopper

1,821

137 Total Room Nights, 278 Flight Passengers 2882 Total Room Nights, 4859 Flight Passengers

0.50%

Expedia

1,429

1,187,083

0.16%

0.11%

Strong Overall Performance: 9.3M impressions and 178K clicks to date, with site traffic up 50% YoY and engagement rate up 36%. Top-Performing Channels: Google SEM and “Near Me” SEM lead with CTRs well above benchmark (13–14%+), followed by high-performing Google Video (4.09%) and ClickTripz (8.84%). Solid Supporting Tactics:

Meta and Azira campaigns continue to exceed CTR benchmarks, contributing thousands of additional clicks and strong engagement.

Data Source: Madden Media

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MADDEN WINTER DIGITAL CAMPAIGNS (CONT)

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Focus on a drive market with interests in: • Entertainment • Culinary • Arts • Travel • Winter

Data Source: Madden Media

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WINTER WEDNESDAY CAMPAIGN

THE PURPOSE OUR STRATEGY To boost local businesses and support our hospitality workers during the slow winter season by encouraging community support for restaurants, bars, breweries, and distilleries through midweek promotions. To promote Wednesday-specific deals and discounts to drive local traffic and engagement, positioning midweek outings as a compelling and value-driven option for residents.

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HIGHLIGHTS: • Visitors on www.WinterWednesday.com: 22,600 • 2,100+ (in the final 30 days) • Highest engagement: January with roughly 15,800 web visits WEBSITE PERFORMANCE ORGANIC SOCIAL PERFORMANCE

LOCAL BUSINESS PARTICIPATION: 42 restaurants 14 Breweries + Bars 3 Coffee + Bakery *Incorporating offerings from 15 Surrounding Towns HIGHLIGHTS: • WGME’s ARC Maine featured Winter Wednesday, highlighting local restaurant participation • Maine Public’s Maine Calling hosted a discussion on restaurant trends including Winter Wednesday, with HospitalityMaine and Visit Portland • MaineBiz covered the initiative, focusing on its impact and goals • WBLM 102.9 published a feature on how Winter Wednesday brightens Maine winters with deals and offers HIGHLIGHTS: • Winter Wednesday featured on top Maine radio stations via partnership with Townsquare Media • Campaign aired on WBLM, WCYY, WHOM, and Q97.9 RADIO ADVERTISING STATEWIDE + LOCAL MEDIA COVERAGE

HIGHLIGHTS: • Reels: 7 • Carousels: 5

INDUSTRY STANDARD: • Views: 10–30% of followers • Engagement Rate: 1.5–3% on Instagram, 0.5–1% on Facebook

• Views: 64.75% of followers • Engagement Rate: 2.44% • Watchtime: 38 hours

PAID SOCIAL MEDIA ADS

HIGHLIGHTS: Views: 213,200 Engagements: 51,000 Link Clicks: 300

INDUSTRY STANDARD: Views: 30–60% of followers Engagement Rate: 1–2% on Instagram, 0.3–0.7% on Facebook

WHAT THIS MEANS: Engagement and views are above average for our audience size.

Data Source: Meta and GA4

Photo Credit: Kelly Schneck + Lauren Witt

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MADDEN SPRING + SUMMER CAMPAIGNS THE PURPOSE

OUR STRATEGY To showcase Greater Portland as a vibrant and inclusive destination, highlighting its diverse communities, scenic coastal adventures, thriving arts scene, and culinary excellence through authentic storytelling and imagery. Visit Portland’s 2025 spring + summer strategy is a targeted campaign using digital ads, video storytelling, and community engagement across platforms like Meta, YouTube, and Expedia to inspire travel and boost regional visibility. Content is tailored to visitor interests, demographics, and travel behavior.

DIRECT FLIGHT MARKETING Visit Portland strategically targets both drive markets and direct flight markets to maximize visitation. For drive markets, campaigns emphasize accessibility and unique regional experiences that are just a short trip away. Efforts for direct flight markets highlight the convenience of reaching Portland by air and showcase the broader appeal of the destination, encouraging longer stays and diverse travel segments. This dual-pronged approach ensures comprehensive reach and sustained growth in tourism.

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LOCAL IQ SOCIAL MEDIA CAMPAIGNS THE PURPOSE LEAD GENERATION CAMPAIGNS

TRAFFIC CAMPAIGNS Overall Averages Local IQ Travel Industry Standard Cost Per Click $1.88 $0.96 Conversion Rate 8.78% 3.95% Cost Per Lead $21.98 $26.05 WHAT DOES THIS TELLS US? • 8.78% conversion rate more than doubles the industry average, proving its funnel is highly effective. • Cost per lead is 16% lower than the industry standard, delivering strong ROI despite higher CPC. • Local IQ excels at turning interest into action — a clear strength in lead generation. Overall Averages Local IQ Travel Industry Standard Click-Through Rate 1.57% 2.20% Cost Per Click $0.57 $0.42 WHAT DOES THIS TELLS US? Local IQ exceeds the industry standard for engagement, while its slightly higher CPC reflects a focus on attracting higher-quality, more valuable traffic. Data Source: Local IQ Supported by MTMPP Regional Grant.

OUR STRATEGY Local IQ campaigns drive qualified traffic from key direct flight markets to Visit Portland’s website and business listing pages, by leveraging high-performing carousel ad campaigns on Facebook and Instagram. Target top-performing DMAs — Atlanta, Boston, and Philadelphia— with carousel ads on social platforms showcasing Visit Portland’s top content. Optimize spend by exceeding benchmark CTR and CPC to drive traffic to the site and boost partner exposure.

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Photo Credit: Serena Folding 42

TARGETING AUDIENCES WITH ALIGNED INTERESTS THE PURPOSE CAMPAIGN PERFORMANCE

Campaign

Boston – Direct Market Tampa – Direct Flight

OUR STRATEGY Tampa with interests aligned to Greater Portland’s offerings, using Zartico data to focus on events and spring experiences—tapping low hanging fruit to drive visits and engagement. We launched targeted Meta campaigns: Boston focused on cultural events; Tampa highlighted spring and popular Portland spots. Engaging formats and timely content drove strong CTRs and traffic to www.VisitPortland.com. The purpose of these campaigns targeted travelers from Boston and

Impressions

51,995

430,048

Post Engagements 1,151 Page Engagement 1,360

485 485 400

Link Clicks

1,195

CTR (all)

4.00%

0.09%

FOCUSED EFFORTS ON THREE PRIMARY AUDIENCES: Direct flight markets: Tampa, Washington D.C., Fort Worth Regional drive markets: Boston, New York City Group travel audiences: weddings and meetings RESULT HIGHLIGHTS FOR TAMPA - THE HIGHEST PERFORMING REGION • Just under 1 Million Impressions (984,000 total) • More than 10,700 total clicks to the destination website • Over 6,500 post engagements

Data Source: Meta

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CONTENT CREATION + STORYTELLING

THE PURPOSE Amplify our partner businesses within the community by telling their stories and showcasing what makes them unique, ultimately helping them reach more people and grow their customer base. OUR STRATEGY To elevate our partners’ visibility, we craft engaging, visually rich content across blogs, social media, and print. By showcasing their offerings through compelling storytelling and targeted distribution, we connect them with a broader, highly engaged audience.

HOW DO WE TELL OUR STORIES? PARTNER STORYTELLING We share our partners’ stories through blogs, social media, and print marketing— amplifying their messages to broaden reach and drive more business. WINTER WEDNESDAY SUCCESS During Winter Wednesday, The Visit Portland team launched a content push—visiting partners, capturing photos and videos, and sharing assets to boost their We’re launching an ongoing content initiative to provide partners with high-quality, evergreen photo and video assets that tell their stories and boost long-term visibility across platforms. STRATEGIC BLOG CONTENT In addition to visual content, we continuously write blog articles designed to promote and showcase partners. These posts are strategically targeted and help partners tap into our larger audience, giving them added exposure and expanding their reach beyond their existing following. exposure and support their marketing. YEAR-ROUND EVERGREEN CONTENT

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Photo Credits: Kelly Schneck

Photo Credit: Digital Edge

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WEB + SEO PERFORMANCE

SEO STRATEGY Our local Search Engine Optimization growth strategy centers on a two-pronged approach: optimizing both new and existing website pages to improve overall search visibility; and strategically targeting specialty markets like meetings, weddings, travel trade, and international audiences. This involves aligning keywords and creating specialized content designed to capture the unique intent of visitors within these segments. By focusing on comprehensive website health and targeted content, we aim to drive qualified traffic and increase conversions from both our general audience and these key niche markets.

WHO IS VISITING VISITPORTLAND.COM?

2,459,760 Total Views

7.5% from 2023

745,820 New Users

116,890 Returning Users

1.2% from 2023

10.31% from 2023

Top 10 Cities Highest Active Users + Engagement

City

Users

Engagement

Boston 98.5K 70% NYC 83K 69% Chicago 15K 67% Atlanta 13K 60% Dallas 8K 68% Philly 6.5K 66% Miami 4.8K 68% DC 4.7K 65% LA 4K 65% Seattle 3.7K 54%

94% of users are from the United States.

THE REMAINING 6% » 3% of users are from Canada » 3% of users are from International locations other than Canada

Supported by MTMPP Regional Grant.

Data Source: GA4

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HOW ARE WE EXPANDING OUR REACH? We launched several marketing campaigns to drive more traffic to our website. According to our Google Analytics data, the top five sources of website traffic stem from these campaigns, demonstrating the effectiveness of our efforts.

WHICH PAGES SHOW THE MOST USER INTEREST?

TOP PERFORMING PAGES

1. Things to Do 2. Events Calendar 3. Cruises + Guided Tours 4. Museums + Historic Sights 5. Destination Guide 6. Shopping 7. Where to Stay 8. Outdoor Adventure/Indoor Activities 9. Kid-Friendly Fun 10. Restaurants

TOP PERFORMING BLOGS 1. Top 10 Must Dos for First Time Visitors 2. Best Day Trips Under 30 Minutes From Portland 3. Portland Parking Guide 4. Things to Do on a Rainy Day 5. Must See Historical Landmarks 6. Away for the Holidays 7. 10 Romantic Date Night Ideas 8. 25 Free Things to Do in Portland, Maine 9. Winter Retreats in Greater Portland 10. Top 10 Things to Check Off Maine Bucketlist

WHAT ACTIONS ARE TAKEN?

Actions Performed on the Visit Portland Website

Action

Amount

YoY Change + 44.4% + 2.7% + 48.1% + 23.3%

Pop-Up Newsletter Sign-Ups Request Destination Guide

1.6K New Users

10.9K Clicks

Event Planner’s Guide Requests 80 Requests

Submit RFP

95 Organic Leads

Data Source: GA4

48

Photo Credit: Maine Day Ventures

ORGANIC SOCIAL MEDIA PERFORMANCE THE PURPOSE ORGANIC SOCIAL PERFORMANCE Average Across Platforms Visit Portland Impressions 3,690,795 Engagement Rate 5.21% Followers 149,597 Strategically leverage diverse social media platforms to effectively reach target audiences, enhance Greater Portland’s visibility and reputation

WHAT DOES THIS TELL US? • Post engagement rate is 3.5% higher than average. • ≈ 1.5M more impressions than the average Social Travel account. WHY OUR SOCIAL MEDIA INITIATIVES ARE IMPORTANT? Organic social media is a key part of Visit Portland’s marketing strategy, helping us connect with target audiences, build brand awareness, and support local tourism. With 3.6 million+ impressions and a 5.5% higher engagement rate than average, our content consistently outperforms. By using platform-specific, data-informed tactics, we spotlight Portland as a top destination and adapt to digital trends—driving visitation and economic impact through authentic, meaningful storytelling.

OUR STRATEGY as a leading destination, and foster meaningful engagement that supports tourism and the local economy. Use a platform-specific, data informed approach that leverages each channel’s strengths to build engagement, amplify Portland’s brand, and adapt to evolving digital trends.

Social Platform

Followers

Instagram Facebook Threads Twitter TikTok LinkedIn

75K 51K 13K

7K

2.2K 1.7K

Data Source: Meta

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Photo Credit: Summer Feet Cycling

BLOG MARKETING CAMPAIGNS

HIGHLIGHTS: We’ve written and promoted 37 new blogs this year, bringing our total blog library to over 350. and travel professionals, aligning with each stage of their planning journey while using seasonal and geographic terms to drive year round visibility and qualified traffic. OUR STRATEGY Create keyword-rich content tailored to engaged couples, event planners, THE PURPOSE Our blogs share the story of our community—its people, places, and spirit. We highlight authentic experiences, from local businesses and artists to coastal charm and welcoming culture, inviting visitors to connect with who we are.

Supported by MTMPP Regional Grant.

52

STORY CONTENT DEVELOPMENT THIS FISCAL YEAR

VISIT BLOGS • 10 Ways to Soak Up More Summer in Portland, Maine (For Less) • Kicking-Off Travel + Tourism Week with Clean Up Day • Why Portland, Maine Is the Perfect Memorial Day Getaway: 10 Reasons You’ll Love It — Sticky • LGBTQ+ Friendly Travel Itinerary: 48 Hours in Portland, Maine • Smart Stays in Portland: Hotels Under 10 Minutes from Downtown • From Sky to Shore: Find Your Direct Route to Portland, Maine • Portland, Maine in a Day: Ultimate 8-Hour Shore Itinerary for Cruise Passengers • Spring Getaways in Maine : 10 Coastal Towns for Outdoor Adventure • Unlock Portland’s Creative Side with a Self-Guided Art Tour App • Portland , Maine’s Winter Playlist : 10 Experiences You Can’t Miss This Season • New England’s 10 Best Staycation Spots and Coastal Retreats • 10 Ways to Start Planning Your Trip to Portland Today • 48 Hours in Maine : Iconic New England Holiday Getaway • 7 Days of Island Hopping in Casco Bay • Find Your Peace in Greater Portland: Embrace Self-Care on the Coast WEDDING BLOGS • The Art of the Micro Wedding: Host an Intimate “I Do” in Maine • 5 New England Destinations for Your Dream Wedding

MEETINGS BLOGS • Why Portland, Maine is the Future of Business, Innovation, and Events • Host Your Military Reunion on the Historic New England Coast • Why Portland, Maine Is the Ideal Family Reunion Destination • Plan the Perfect Group Dining in Portland, Maine: 5 Simple Steps • Essential Holiday Party Planning Checklist for a Festive Maine Event • How to Bring Your Next Event or Meeting Home to Maine PARTNER BLOGS • Portland Art Exhibit “Acceptance” Launching May 2 • March 2025 Partner Newsletter • Historic Portland Hotel Named Most Romantic for 2025 • Winter Marketing Campaigns: Support Local + Savor the Season • January 2025 Partner Newsletter • Spotlight on Winter in Freeport: Maine Life Episode Airing in January • December 2024 Partner Newsletter • Group Sales + Marketing: February Meeting Minutes • November 2024 Partner Newsletter • Tourism Talks: Get Smart with Cross-channel Marketing • October 2024 Partner Newsletter • September 2024 Partner Newsletter • Community News: Brown Goldsmiths to Relocate Spring 2025 • August 2024 Partner Newsletter • July 2024 Partner Newsletter

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Photo Credit: Good Maine

54

EMAIL MARKETING

THE PURPOSE Build relationships, drive engagement, through targeted, cost-effective email marketing that delivers measurable results. OUR STRATEGY Send tailored email campaigns to four key audiences—business partners, leisure visitors, event planners, and volunteers—using personalized, data-driven content to inform, inspire, and activate each group based on their unique interests and roles.

WHO WE ARE REACHING?

Data Source: Campaign Monitor

55

BOSTON RADIO MEDIA EXPOSURE

THE PURPOSE Increase awareness and drive visitation from the Boston market by leveraging high-reach media partnerships and authentic storytelling through trusted local voices. OUR STRATEGY Partner with Mix 104.1 and DJ Gregg Daniels to amplify Greater Portland’s appeal through a targeted radio and digital campaign, experiential press trip, and an engaging on-air giveaway series —supported by local business contributions to build buzz and convert interest into visits.

EXPOSURE THROUGH MIX 104.1

PORTLAND GETAWAY PACKAGES shared his experience across his radio network and digital platforms, providing additional exposure ahead of our giveaway initiative in the Boston market starting in March. Mix 104.1, a leading Boston radio station in the nation’s 10th largest media market, partnered with Visit Portland to host 15 on-air getaway giveaways. Live DJ trivia and caller interactions sparked listener excitement, and local businesses added value by contributing unique experiences to each prize package. As part of an ongoing media collaboration with Boston Radio DJ and host Gregg Daniels of Mix 104.1 visited with his family to experience Portland in early February. Following his visit, he

BOSTON DJ PRESS TRIP

Thanks to the support of our local partners, Boston radio DJ, Gregg Daniels, was able to explore and rediscover Greater Portland with his wife and two kids. Back on air, he shared highlights from the trip, reflecting on how it had been 25 years since his last visit—and how he couldn’t believe he’d waited so long. He can’t wait to come back again.

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57

Photo Credit: Kevin Crosby + AI 58

PRINT PUBLICATIONS & DISTRIBUTION STRATEGY THE PURPOSE

DESTINATION GUIDE 2025 Circulation: 155,000 Published: May 2024 Distributed: May 2024 – March 2025

OUR STRATEGY and engaging content promotes local experiences and encourages longer stays, supports local businesses, and strengthens the overall tourism sector. We employ a multi-publication strategy for consistent, high impact distribution. Visit Portland strategically places these materials in key visitor centers, transportation hubs, and high-traffic throughout the Northeast and Mid-Atlantic to maximize exposure and drive economic benefits. Print publications effectively inform and guide visitors. This accessible

EVENT PLANNER’S GUIDE 2024 Circulation: 5,000 Published: January 2024 Distributed: January 2024 – June 2025

20 24

17

1

2

3

5

4

6

7

8

9

10

11

12

13

14

15

16

Babbidge

22

25

Westbrook

302

Saco St

Spring St

Blackstrap Rd

Mountain Rd

Stroudwater

A

A

Riverside St

Cummings Rd

Running Hill Rd

47 Exit

114

Riverside St

48 Exit

46 Exit

95

50

51

95

53 Exit

Maine Turnpike

52 Exit

95

45 Exit

Warren Ave

Maine Mall Rd

Capisic St

Johnson Rd

WestbrookSt

Fore River Sanctuary

100

W a s h i

22

Portland International Jetport

Auburn St

University of New England

The Maine Mall

Stevens Ave

9

n

Falmouth Spur - to Rt 295

Allen Ave

g

Woodfords St

Western Ave

t

Pleasant

o

295

Foden Rd

100

Devonshire St

B

B

Mussey Rd Payne Rd

n

Falmouth Rd

Falmouth

26

A

v

1 Exit

VISITOR’S MAP 2024 Circulation: 85,000 Published: July 2024 Distributed: July 2024 – June 2025

e

Walton St

Gorham Rd

Read St

Jetport Plaza

Stevens Ave

2

Forest Ave

Canco St

Dartmouth St

Portland Transportation Center

BrightonAve

Congress St

Vannah St

2 Exit

St. John St

Clarks Pond Rd

Ocean Ave

William St

Thompson’s Point

3 Exit

5B Exit

Falmouth St

Falmouth Rd

Deering Ave

5A Exit

295

Baxter Blvd

5 Exit

21

9

12

Payson Park

University of Southern Maine

4 Exit

Lunt

Hadlock Field

9

C

C

Deering Oaks Park

6 Exit

Portland Expo

Bedford St

1

1

Back Cove

Park Avenue

St. John St

Veterans Bridge

Presumpscot

Deering Ave

vAnotgnihsaW e

Lincoln St

Brattle St

Post Office

PARKSIDE

1

Veranda St

West St

Valley St

Evans St

77

Pine St

HanoverSt

Vaughn St

Fore River

8 Exit

Portland St

88

Alder St

7 Exit

Cumberland Ave

Western Promenade Chadwick St

Carleton St

BAYSIDE

9 Exit

D

D

3

State St

Paris St

295

Pine St

Marginal Way

Neal St

Broadway

Kennebec St

Oxford St

Vaughn St

High St

Spring St

(600)

Somerset St

Preble St

Danforth St

Lancaster St

Forest Ave

Oak St

1

Chestnut St

Cumberland Ave

19

Casco St

— Area Code of all of Maine is (207) — Businesses are in Portland unless otherwise noted.

Public Library

1A

55

State St

14

Brown St

Congress St

BrackettSt

4

Fox St

Anderson St.

Free St Cross Insurance Arena

Emery St

Elm St

(500)

EAST BAYSIDE

Kelsey St

E

E

City Hall

Clark St

(400)

Spring St

Center St

15

Chestnut

Post Office

Walnut St

FranklinSt

WEST END

CRUISES + TOURS

WashingtonAve

Myrtle St

Park St

52

ARTS DISTRICT

West Commercial St

10

Congress St

Elm St

77

Cumberland Ave

25 Boomerang Yacht Charters (G2) 14 Ocean St, South Portland, 321-8954 26 Casablanca Cruises (G9) 18 Custom House Wharf, 774-7220 27 Casco Bay Custom Charters (G9) Departure 320 Fore St at Portland Beer Hub, 205-5796 28 Casco Bay Lines (H9) 56 Commercial St, 774-7871 29 Fogg’s Water Taxi & Charters (H9) 72 Commercial St, 415-8493 13 Fort Gorges Tours (M7) Casco Bay, 370-1181 30 Frances (H9) Maine State Pier, 749-9169 32 Lighthouse Bikes (G3) 72 Ocean St, South Portland, 200-0900 33 Lucky Catch Cruises (G8) 170 Commercial St, 761-0941 34 Maine Brews Cruise (G9) Departure 320 Fore St at Portland Beer Hub, 200-9111 Maine Day Trips & Tours 536-5611, Customized private sightseeing 35 Maine Day Ventures (G7) 95 India St, 233-7485 36 Maine Duck Tours (G9) 177 Commercial St, Tickets sold at The Blue Lobster, 774-3825 37 Maine Tour Company 320 Fore St, 606-8687

38 New England Eco Adventures (H12) 1 Marina Way, 502-8040 39 Portland By The Foot (F9) Tours depart from Post Office Park, City Hall, and First Parish, 200-5885 & Sea Tours (G8) Long Wharf, 170 Commercial St, 774-0808 41 Portland Explorer Tours (G9) Pick up: 320 Fore St, 835-4950 42 Portland Fire Engine Co. (G8) 180 Commercial St in-front of Portland Lobster Co, 252-6358 43 Portland Schooner Co. (H9) Berth: Maine State Pier, 56 Commercial St, 766-2500 Portland, Maine Walking Tours 772-4068, Customized tours 44 The Real Portland Tour (G9) 96 Commercial St, 329-7401 45 Rocky Bottom Fisheries (G8) 60 Portland Pier, 274-1844 46 The Scenic Route Maine Tours (G10) 14 Commercial St, 518-3342 47 SeaPortland (G9) Departure 320 Fore St at Portland Beer Hub, 747-3247 48 Spirits Alive (F11) Eastern Cemetery, 244 Congress St, spiritsalive.org 49 Summer Feet Cycling Adventures (H10) 6 Commercial St, 866-857-9544 40 Portland Discovery Land

KEY

(350)

Oak St

23

Temple St

Congress St

High St

Federal St

Pleasant St

RESTROOM INFO CENTER PARKING HOSPITAL

PLAYGROUNDS PHARMACIES EV CHARGING STATIONS PORTA POTTY (SEASONAL)

(100)

Danforth St

BrackettSt

North St

(200)

Cotton

EAST END

39

Fore St

(200)

F

F

48

(500)

35

11

D

State St

Pearl St

Middle St

Newbury St

Union St

20

C

OLD PORT

(400)

York St

Center St

(100)

Monument

Wharf St

Exchange St

Cross St 8

16

Milk St

Market St

1A

(300)

(200)

Eastern Promenade

Anthoine

Maple St

Waterman Dr

J

Dana St

40

36

M

42

(200)

Fore St

Commercial St

Casco Bay Bridge

Boat Launch

Highland Ave

WATERFRONT

Commercial St Silver St B

A

(300)

3225

33

Market St

G

G

Montfort St

India St

H

(100)

32

I

Long Wharf

44

40

E

Fore St

7

Mill Creek

46

UnionWharf

Thames St

B

HancockSt

St.Lawrence

45

49

29

PortlandPier

POPULAR PHOTO SPOTS

17

CustomHouse Wharf 26

MorningSt Fort Allen Park

Ocean St

28

(POT)

East EndBeach

All located At 320 Fore St. 27, 34, 37, 41,47

South Portland

77

High St

9

Mussey

38

H

H

Share with @visitportland - your image may be used to promote Greater Portland!

L

Ocean Gateway Terminal

43

Front St

Maine State Pier

Sawyer St

F G K

Pine St

30

uise Ship Pier Cr

CruiseShipPier (P2B1) Cruise Ship Pier

Sawyer St

Broadway

Bug Light

Mitchell Rd

HISTORIC SITES + MUSEUMS

18 Museum at Portland Head Light (J1) 1000 Shore Rd, Cape Elizabeth, 799-2661 19 Portland Museum of Art (D6) 7 Congress Square, 775-6148 20 Portland Observatory Museum (F12) 138 Congress St, 774-5561 21 Southworth Planetarium (C8) 70 Falmouth St, 780-4249 22 Tate House Museum (B6) 1267 Westbrook St, 774-6177 23 Victoria Mansion (F5) 109 Danforth St, 772-4841

Cape Elizabeth

12 Children’s Museum & Theatre of Maine (E6)

I

I

Cottage Rd

Pillsbury St

5

Preble St

250 Thompson’s Point Rd, 828-1234

Shore Rd

BreakwaterSt Fort Rd

13 Fort Gorges (M7)

Casco Bay, 370-1181 14 The Longfellow House & Garden (E7) 489 Congress St, 774-1822 15 Maine Irish Heritage Center (E5) St. Dominic’s Church, 34 Gray St, 780-0118 16 Maine Museum of Photographic Arts (F10) 15 Middle St, 808-8919 17 Maine Narrow Gauge Railroad Company & Museum (H11) 49 Thames St, 828-0814

Maine Golf 829-3549, Find courses state-wide: mainegolf.org

Southern Maine Community College

Spring Point Ledge Lighthouse

Willard Beach

Fort Williams Park

8 Muse Paint Bar (G7)

18

245 Commercial St, 888-607-6873

2

The Axe Pit (B3) 333 Clarks Pond Pkwy, South Portland, 805-3889

5 Fore River Sportfishing (I7) 1 Spring Point Drive, South Portland, 671-5995 6 L.L.Bean Outdoor Discovery Programs (K12) Freeport, 888-552-3261 7 Maine BayCycle (G8) 70 Commercial St, Bell Buoy Park, 370-9508

J

J

Portland Head Light

9 Portland Paddle (H13)

RECREATION + SPORTS

East End Beach, 1 Cutter St, 370-9730

Wine Wise 619-4630, Cruises/Walking tours

1

Another Round , (D7) 549 Congress St, 200-1883 Ashley Flowers Yoga , 200-7394, Outdoor yoga year-round

10 Terrarium (E8)

3 Bayside Bow l (D8) 58 Alder St, 791-2695 4 The Escape Room (E7)

98 Cross St N, 747-4015

11 X-Golf Portland (F5) 101 York St, 536-1257

Breweries and Distilleries offering tours are indicated on the reverse side under the Libations section.

492 Congress St, 619-3775

1

2

3

17

5

4

6

7

8

9

10

11

12

13

14

15

16

GORGEOUS GELATO

Totes and Accessories Handcrafted in Maine The Original Recycled Sail Tote

a

u

n

t

a

i

h

l

e

a

n

t

I

t

i

c

Portland Flagship Store 123 Commercial Street 207.835.0096

Portland Factory Store 25 Custom House Wharf 207.221.8700

Portland and Fort Williams Park best gelato west of Italy

A

C

D

E

F

B

MOTORCOACH MAP/BROCHURE Circulation: 8,000 Published: July 2024 Distributed: July 2024 – October 2024

Partially supported by MTMPP Regional Grant.

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