Annual Report FY24-FY25

BRIAN RUIZ LGBTQ+ INFLUENCER

WHAT DID THE PROJECT ENTAIL? We invited LGBTQ+ influencer Brian Ruiz to Greater Portland to experience and showcase the region’s charm and inclusivity. We designed a custom Itinerary to help him fully experience the destination and capture memorable moments downtown, and in vibrant locations across the area. He shared his journey and our community’s welcoming spirit with his large social media following. HOW DID IT MAKE AN IMPACT? Brian’s visit highlighted Greater Portland as an LGBTQ+ friendly destination, reaching a broad audience beyond Visit Portland’s usual followers—especially in key markets like Boston. His content not only celebrated our local culture and resilience but also helped position the city as a joyful, inclusive place to visit.

DELIVERABLES: Instagram Stories 1 Instagram Reel 1 Instagram Post

METRICS: 32 total posts

354,509 Impressions 14,346 Engagements 2.7% Engagement Rate

Photo Credit: Brian Ruiz