Annual Report FY24-FY25

BUDGET INSIGHTS + FINANCIAL OUTLOOK (CONT) PORTLAND TOURISM DEVELOPMENT DISTRICT (PTDD) $1.4 million annually

PTDD INCLUSIVE MARKETING COMMITMENT As part of Visit Portland’s ongoing commitment to diversity, equity, and inclusion, 10% of the Sales, Marketing, Promotions, Destination Development, and Special Events budget has been designated to reach historically underrepresented audiences and support DEI-related community efforts. This includes—but is not limited to—BIPOC and LGBTQ+ travelers, people with disabilities, religious minorities, and diverse cultural communities. • FY24 Investment: $32,500 (based on a $325,000 marketing budget) • FY25 Investment: $74,500 (based on a $745,000 marketing budget) • Total Investment Over Two Years: $107,000* These funds have supported inclusive outreach, content development, community partnerships, and strategic campaigns designed to ensure Greater Portland is marketed as a destination that welcomes all.

The PTDD is a dedicated tourism marketing fund supported by 23 participating hotels within the city of Portland, Maine. These hotels receive an assessment invoice from the City of Portland based on their hotel size and 50% of their overall estimated room revenues. The funds collected are then passed to Visit Portland to be used exclusively for marketing efforts that drive overnight visitation and support the tourism economy. Visit Portland manages the PTDD marketing budget through targeted advertising, content creation, seasonal campaigns, and other strategic efforts that As part of the PTDD structure, the City of Portland retains 10% of the total funds collected. These dollars can be utilized for administrative purposes or visitor-benefit projects, such as public restrooms, wayfinding signage, and community beautification, thereby enhancing the overall experience for both visitors and residents. promote Portland as a premier destination. CITY OF PORTLAND’S 10% ALLOTMENT

*The spend exceeded the committed 10%

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