Annual Report FY24-FY25

STRATEGIC PLANNING + BRAND DEVELOPMENT Strategic Plan - Coraggio Group $83,597.00 Resident Sentiment Study for Brand Research (MM) $25,000.00 Subtotal $108,597.00 SOCIAL INCLUSION Diversity Specific Marketing (MM) $80,000.00 Photography (Sean Alonzo Harris - Diversity Shoot) $23,108.00 Diversity Consultant - Brand Research Outreach (MM) $5,000.00 Diversity Training (IDEAS) $5,000.00 Black-Owned Brewer Event $5,000.00 Black Travel Maine Influencers $5,033.00 IGLTA Partnership $1,250.00 Inclusion Maine Conference $440.00 Subtotal $124,831.00

LEISURE / GENERAL MARKET Winter & Spring Campaigns (MM) Direct Flight Marketing (MM) NESN - #1 Sports Destination Commercials (8 mos) Boston Radio Winter Campaign USA Today Winter Escape Winter Wednesday Restaurant Campaign Boston Globe Package (MM)

$445,000.00 $50,000.00 $16,000.00

$15,131.00 $6,000.00 $4,851.13

$8,328.00 Social Media Marketing Campaign $4,000.00 Subtotal $549,310.13 MEETINGS, EVENTS, SPORTS, GROUP Cvent Diamond Membership + Tool Bundle $21,367.00 Matterport - Virtual Tours $16,325.00 Cvent Connect - Texas in June - 2 attendees $15,625.00 R&G Business Development $12,000.00 Event Planner's Guide Fulfillment $7,635.00 E-mail (USAE), LinkedIn, etc. $3,200.00 Meeting Planner Site visit expenses $148.23 Subtotal $76,300.23

(MM) = Madden Media

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