Annual Report FY24-FY25

WHO ARE OUR CURRENT VISITORS?

GENDER

AVERAGE VISITOR AGE

RACE + ETHNICITY

<25 4% 25-34

4%

5%

White Asian Other Hispanic Black Indigenous

6%

14%

53% Female

47% Male

2% <1%

24%

35-44 45-54 55-65

18%

24%

16%

Over 65

EDUCATION LEVEL

HOUSEHOLD INCOME

High school or less

6%

3% 7%

15%

20%

24%

19%

7% 5%

12%

College or technical school graduate Some college or technical school Graduate school

$50k-$74,999

>$250k

$25k-$49,999

$200k-$249,999

<$25k

$100k-$149,999 $150k-$199,999 $75k-$99,999 Immediate household income of visitors is $110,400 per year. 31% of visitors and more than $150,000 per year.

25%

57%

Data Source: Maine Office of Tourism | Downs & St. Germain Research.

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