Annual Report FY24-FY25

OPPORTUNITIES Our current visitor data indicates an opportunity for greater inclusivity, and we are taking decisive action to broaden our reach. This includes running targeted marketing campaigns aimed at inviting African American, Asian American, and LGBTQ+ travelers, as well as highlighting the affordability and appeal of our shoulder and winter seasons to a wider range of visitors. By actively engaging diverse audiences and showcasing our year-round attractions, we are committed to making Portland a destination for everyone.

Photo Credit: Maine Maritime Museum

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