Annual Report FY24-FY25

BUILDING A STRONGER ECONOMY THROUGH YEAR-ROUND TOURISM THE PURPOSE WHY IS IT IMPORTANT TO INCREASE VISITATION DURING THE WINTER MONTHS?

Portland’s economy is heavily driven by tourism, but most of that activity is concentrated in the summer and fall. By increasing winter visitation, we help extend the revenue-generating season for shops, restaurants, and lodging establishments—keeping more doors open and cash registers ringing during slower months. HOW CAN WE HELP SUSTAIN JOBS AND SUPPORT A YEAR-ROUND WORKFORCE? One of the biggest challenges of seasonal tourism is maintaining a steady workforce. When visitation drops, hours are cut, and talented workers often leave for more stable opportunities. Boosting winter visitation helps keep staff employed year-round, providing consistent income and improving retention in Portland’s hospitality sector. WHAT STRATEGIES CAN HELP DRIVE WINTER AND SHOULDER-SEASON TOURISM? To grow visitation in the off-season, we need to invest in strategic marketing that highlights unique winter experiences—like snowshoeing, cozy downtown getaways, and seasonal culinary events. Developing partnerships with local businesses to create bundled experiences or promotions can also entice visitors.

OUR STRATEGY traditionally slow seasons— particularly winter—thereby promoting steady, year-round visitation. To support year-round activity, we launched targeted marketing efforts and expanded seasonal programming that make winter visitation more appealing and accessible. To strengthen the local economy and support business sustainability by increasing visitation during

Data Source: CoStar

30