Annual Report FY24-FY25

REIMAGINED DESTINATION GUIDE The 2025 Destination Guide is here with a new look and features to better showcase partners and guide visitors. What’s New This Year: • Interest-Based Layout: Content is grouped by traveler interests, making it easier for visitors to find what they care about most. • Enhanced Business Listings: More space for photos and stories that highlight each partner’s unique character. • Trackable QR Codes: Each listing includes a QR code linking directly to the business’s website for seamless access. • New Icon System: Helps visitors quickly identify offerings like live music, pet-friendliness, cuisine style, or activity type. • Cuisine-Based Restaurant Categories: Dining listings are now organized by cuisine, not alphabetically, to match cravings faster. • Pet-Friendly Highlights: Pet-welcoming locations are easier to find throughout the guide. • Rainy Day Suggestions: More indoor activities ensure great experiences in any weather. • Access to Promotions: Partner deals are now easier to find on the Visit Portland website. • Updated Layout & Pricing: A cleaner grid format and dollar-sign pricing make browsing simpler and more flexible. 62