Annual Report FY24-FY25

HIGH-IMPACT PR CAMPAIGNS

THE PURPOSE OUR STRATEGY Broaden awareness of our region by showcasing authentic Maine experiences through trusted voices and engaging storytelling. Partner with social media influencers, bloggers, and travel writers to create customized visits that highlight our local partners, allowing them to share their experiences and expand our reach beyond our current existing audience.

MEDIA + PR HIGHLIGHTS

30 60

PHOTO + VIDEO ASSISTS PRESS TRIPS 35 8

EARNED MEDIA

MEDIA INQUIRY ASSISTS

73