Annual Report FY24-FY25

ABA MARKETPLACE

OVERVIEW The American Bus Association (ABA) Marketplace is an annual event for the motorcoach and group tour industry featuring appointments, education, networking, and a trade show. KEY ATTENDEES + CONFERENCE FORMAT Participants include bus and tour operators (Buyers), DMOs, hotels, attractions (Sellers), and service providers in the travel industry. ABA operates on a scheduled appointment system where Sellers rotate through 7-minute meetings with Buyers at their booths. EVENT TIME The event took place February 1–5, 2025 in Philadelphia, PA.

PURPOSE OF ATTENDANCE Visit Portland aimed to strengthen relationships with tour operators, promote Greater Portland, and showcase the region to motorcoach planners. APPOINTMENT SUMMARY Scheduled: 37 On-Floor Meetings: 15 Total: 52 qualified business appointments KEY MESSAGING SHARED Appointments included a custom sell sheet highlighting group lodging, dining, attractions, free parking, maps, coupons, and step-on guide resources. POST-COVID RELEVANCE With motorcoach travel rebounding, participation keeps Portland top-of-mind and competitive in the group tour market. TRADE SHOW PARTICIPATION Visit Portland co-staffed the Maine Office of Tourism and Maine Motorcoach Network booth to boost visibility and partnerships.

Supported by MTMPP Regional Grant.

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