Annual Report FY24-FY25

PROMOTIONAL VIDEO INITIATIVE

To highlight Portland’s authentic inclusivity, we produced ten videos featuring diverse visitors sharing their unique and wel coming experiences, aiming to inspire broader travel to our vibrant destination. WHAT DID THE PROJECT ENTAIL?

HOW DID THEY PERFORM?

Total of all combined

Views

15,000

Watchtime

170 hours

Average Completion Rate

75%

WHAT DOES THIS TELLS US? The video series successfully delivered authentic,

community-driven storytelling that resonated with viewers. With 3,000 views and 25 hours of total watch time, the content reached a modest but engaged audience. A strong average completion rate of 83.4% indicates high viewer retention and interest. Overall, the initiative effectively highlighted the region’s cultural and seasonal appeal, creating a solid foundation for future growth and broader reach. We produced 10 videos in the multicultural video series.

Supported by MTMPP Regional Grant.

Data Source: YouTube

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