Annual Report FY24-FY25

INSIGHT REPORT THEMES

Preserve & Promote Greater Portland’s Unique Identity “The viability of the working waterfront is one of the assets that distinguishes Portland from other East Coast Communities” Diversity & Inclusion must be at the forefront “More representation, visuals, etc., for LGBTQ+, differently-abled, and BIPOC visitors must be the goal.” Embrace & Expand tourism’s role in furthering broader economic goals “Make Portland more of a year-round destination - need to work on marketing and the capacity of value we can offer.”

Build awareness of tourism’s positive impacts while acknowledging the experience of locals “A lot of people feel second to visitors during tourism season. They know it’s economically needed, but it disrupts their own experiences.” Address safety concerns and social issues “Visitors are starting to feel unsafe. They say the city has changed and not sure they will come back.” Advocate for infrastructure and accessibility improvements “Finding ways to optimize foot traffic would be great...better signage along Commercial Street and key Old Port locations and increased public restrooms.”

Photo Credit: Michael Denning