Annual Report FY24-FY25

STRATEGIC PLANNING PROCESS

Visit Portland partnered with The Coraggio Group, a tourism-focused strategic planning company, to guide us through the Strategic Planning process. This is a bold step forward for tourism in Greater Portland. With support from our partners and the Portland Tourism Development District, we now have greater ability to invest in marketing, community advocacy, and visitor services. This plan positions us to grow sustainably, extend the visitor season, and strengthen our local economy, all while honoring the character of our community. It reflects our deep commitment to smart, inclusive, and resilient tourism that benefits both residents and visitors.

Working Sessions • January 22 + 23 / Town Hall Listening Sessions • February 19 + 20, March 4 + 5 / Staff Work Sessions • March 19 / Board Planning Meeting

Strategic Plan Timeline Phase

Key Tasks (Summary)

Estimated Timeline

Get Clear

Initial sessions, data review, stakeholder engagement, and insight report compilation.

October 2024 - February 2025

Get Focused Strategic planning workshops and Board of Directors feedback. Get Moving Documentation of the strategic plan, creating an implementation playbook, and annual meeting presentation. Engagement & Input • Strategic Planning Survey (295 respondents) • (10) 1:1 Interviews • (2) 3-hour Community Listening Sessions (117 participants) • (4) 4-hour Workshops with staff • (1) 2-hour session with the Board More details of the process, insight, and outcome can be found in a separate document.

February - April 2025

April - May 2025

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