Annual Report FY24-FY25

FRONTLINE ORIENTATION

Visit Portland’s Frontline Orientation is an annual event designed to empower and educate local hospitality workers who play a key role in shaping the visitor experience. Set up as a mini tradeshow, the event connects frontline staff directly with area businesses—including attractions, tours, cruises, museums, theaters, and local services—so they can learn firsthand what the region has to offer. Exhibitors answer questions and equip attendees with up-to-date knowledge and recommendations to share with guests. Participants include front desk agents, concierges, tour guides, cashiers, servers, bartenders, valet attendants, docents, volunteers, and more. The goal is to build stronger connections within the tourism community, enhance customer service, and ultimately ensure that every visitor encounter is welcoming, informed, and memorable.

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