Annual Report FY24-FY25

OUR KEY TOURISM TARGET MARKETS

LEISURE TRAVELERS

WHO THEY ARE: Leisure travelers are visitors who visit a destination for relaxation, recreation, or personal experiences, often seeking memorable activities, local culture, and unique attractions.

OUR STRATEGY: Visit Portland’s strategy is simple: share Greater Portland’s story with the world. Through marketing, imagery, and outreach, we highlight its people, culture, coast, and creativity—inviting visitors to experience it firsthand.

MEETING, CONFERENCE + EVENT PLANNERS

WHO THEY ARE: Professionals who organize group gatherings—such as corporate meetings, conventions, and special events—and choose destinations based on venue options, services, and overall visitor appeal.

OUR STRATEGY: Promote Greater Portland as an year round meetings destination through our Event Planner’s Guide, website, conference outreach, trade shows, sales missions, and FAM trips.

INTERNATIONAL TOUR OPERATIONS

WHO THEY ARE: Travelers from other countries who typically stay longer, are not weather dependent, and visit year-round— boosting local economies and supporting off-season tourism.

OUR STRATEGY: Through a collaboration with the Maine Office of Tourism and Discover New England we engage with Domestic & International Tour Operators considering New England.

Photo Credit: Digital Edge

14