Annual Report FY24-FY25

DESTINATION WEDDING

WHO THEY ARE: Couples and their guests who travel to a specific location—often scenic or culturally unique—to host a wedding, typically extending their stay for related events like reunions and honeymoons.

OUR STRATEGY: Grow market share in destination weddings by promoting authentic Maine experiences and supporting couples with planning resources for extended stays and events.

SPORTING EVENTS

MOTORCOACH TOUR OPERATORS WHO THEY ARE: Businesses organizing motorcoach tours for large groups, such as seniors, schools, or organizations, visiting multiple destinations and contributing to tourism through bookings, accommodations, and spending. WHO THEY ARE: Athletes, teams, families, and fans who travel to attend or participate in sports competitions, contributing to tourism through lodging, dining, and local spending.

OUR STRATEGY: Promote Greater Portland as a sports destination by partnering with the Maine Sports Commission to attract events through trade shows, outreach, and site visits.

OUR STRATEGY: Drive tourism by engaging motorcoach operators through tradeshows, trip support, and relationship-building to ensure Maine is featured in their itineraries.

Photo Credit: Sharon Mejia