Annual Report FY24-FY25

OUR KEY TOURISM TARGET MARKETS (CONT) CRUISE EXCURSION EXECUTIVES

WHO THEY ARE: Cruise Excursion Executives are responsible for crafting unique and delivering memorable shoreside experiences for cruise ship passengers.

OUR STRATEGY: Work alongside Cruise Maine to engage with Cruise Excursion Executives, encouraging them to expand their tour offers by always highlighting “what’s new.”

MEDIA + TRAVEL WRITERS WHO THEY ARE: Journalists and content creators who shape public perception by highlighting destinations through articles, blogs, and social media, inspiring potential travelers.

OUR STRATEGY: Enhance visibility of Greater Portland through PR efforts, using photography, journalist tours, and targeted media outreach to generate publicity and attract visitors.

Leveraging a comprehensive strategy encompassing industry engagement, familiarization tours, sales missions, and a strong multi-platform presence, Visit Portland actively promotes visitor and business travel year-round. This focused effort across eight key market segments generates vital overnight lodging and visitor spending, effectively driving interest and visitation to Greater Portland.

Photo Credit: Serena Folding

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