Annual Report FY24-FY25

MADDEN WINTER DIGITAL CAMPAIGNS THE PURPOSE

OUR STRATEGY awareness, engagement, and trip planning through targeted digital marketing. The strategy used a multi-channel approach with high-performing tactics like Google SEM, video ads, and Meta remarketing to highlight winter offerings —focusing on “things to do,” “events,” and cultural experiences—to engage key audiences and boost traffic and engagement. The purpose of the winter campaign was to drive visitation to the Greater Portland area during a historically slower season by increasing

Photo Credit: Focus Photography

A highlight of our winter campaign was a creative collaboration with Portland-based singer-songwriter King Kyote, whose unique sound helps us capture the authentic, inviting spirit of the season in our destination.

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