Annual Report FY24-FY25

HOW ARE THESE CAMPAIGNS PERFORMING?

Channel

Clicks

Impressions CTR

Other Metrics Industry Standard

Google SEM

36,591 6,802 39,175 22,620 49,805 12,904 1,561

278,440 49,260

13.14% 13.81% 1.56% 2.83% 2.67% 3.14% 0.70% 0.13% 8.84% 0.45%

- - - - -

8.19% 8.19% 1.65%

Google SEM ‘Near Me’

Meta Prospecting Meta Whitelisting Meta Remarketing

2,504,621

55,165

848,322

Google Video

1,586,946 1,847,623 979,151 260,988 404,095

270,922 Views

Azira Interstitials

-

Azira CTV Clicktripz

1,272

99% VTR

23,077

-

Hopper

1,821

137 Total Room Nights, 278 Flight Passengers 2882 Total Room Nights, 4859 Flight Passengers

0.50%

Expedia

1,429

1,187,083

0.16%

0.11%

Strong Overall Performance: 9.3M impressions and 178K clicks to date, with site traffic up 50% YoY and engagement rate up 36%. Top-Performing Channels: Google SEM and “Near Me” SEM lead with CTRs well above benchmark (13–14%+), followed by high-performing Google Video (4.09%) and ClickTripz (8.84%). Solid Supporting Tactics:

Meta and Azira campaigns continue to exceed CTR benchmarks, contributing thousands of additional clicks and strong engagement.

Data Source: Madden Media

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