Annual Report FY24-FY25

HIGHLIGHTS: • Visitors on www.WinterWednesday.com: 22,600 • 2,100+ (in the final 30 days) • Highest engagement: January with roughly 15,800 web visits WEBSITE PERFORMANCE ORGANIC SOCIAL PERFORMANCE

LOCAL BUSINESS PARTICIPATION: 42 restaurants 14 Breweries + Bars 3 Coffee + Bakery *Incorporating offerings from 15 Surrounding Towns HIGHLIGHTS: • WGME’s ARC Maine featured Winter Wednesday, highlighting local restaurant participation • Maine Public’s Maine Calling hosted a discussion on restaurant trends including Winter Wednesday, with HospitalityMaine and Visit Portland • MaineBiz covered the initiative, focusing on its impact and goals • WBLM 102.9 published a feature on how Winter Wednesday brightens Maine winters with deals and offers HIGHLIGHTS: • Winter Wednesday featured on top Maine radio stations via partnership with Townsquare Media • Campaign aired on WBLM, WCYY, WHOM, and Q97.9 RADIO ADVERTISING STATEWIDE + LOCAL MEDIA COVERAGE

HIGHLIGHTS: • Reels: 7 • Carousels: 5

INDUSTRY STANDARD: • Views: 10–30% of followers • Engagement Rate: 1.5–3% on Instagram, 0.5–1% on Facebook

• Views: 64.75% of followers • Engagement Rate: 2.44% • Watchtime: 38 hours

PAID SOCIAL MEDIA ADS

HIGHLIGHTS: Views: 213,200 Engagements: 51,000 Link Clicks: 300

INDUSTRY STANDARD: Views: 30–60% of followers Engagement Rate: 1–2% on Instagram, 0.3–0.7% on Facebook

WHAT THIS MEANS: Engagement and views are above average for our audience size.

Data Source: Meta and GA4

Photo Credit: Kelly Schneck + Lauren Witt

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