Annual Report FY24-FY25

MADDEN SPRING + SUMMER CAMPAIGNS THE PURPOSE

OUR STRATEGY To showcase Greater Portland as a vibrant and inclusive destination, highlighting its diverse communities, scenic coastal adventures, thriving arts scene, and culinary excellence through authentic storytelling and imagery. Visit Portland’s 2025 spring + summer strategy is a targeted campaign using digital ads, video storytelling, and community engagement across platforms like Meta, YouTube, and Expedia to inspire travel and boost regional visibility. Content is tailored to visitor interests, demographics, and travel behavior.

DIRECT FLIGHT MARKETING Visit Portland strategically targets both drive markets and direct flight markets to maximize visitation. For drive markets, campaigns emphasize accessibility and unique regional experiences that are just a short trip away. Efforts for direct flight markets highlight the convenience of reaching Portland by air and showcase the broader appeal of the destination, encouraging longer stays and diverse travel segments. This dual-pronged approach ensures comprehensive reach and sustained growth in tourism.

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